Entertainment Today News After Tiktok, Micro Drama Series Could Be China’s Latest Disruptive Contribution To Global Entertainment
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How TikTok, micro-dramas, and distracted viewers are reshaping TV
If you talk to creatives, the second screen — meaning, the phone that you’re watching TikToks on while watching a movie on your big TV — is just a lack of attention that is being paid to the main ... Read More
CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race
Micro-dramas, loaded with hooks and wild plots, surpassed box office collections in China last year and the trend has caught on in India. Read More
Why it's time you became au fait with TikTok micro-dramas
Charlotte Henderson’s day job looks a little different to most people’s. Most days, she’ll head to the garage in her house, where a line of costumes awaits on a rail: wigs, t-shirts, fake moustaches. Read More
Ampere: Micro-Dramas Draw Huge Global Viewer Numbers
More than one in ten internet users have watched drama episodes lasting ten minutes or less on social media, according to a new global survey of 100,000 consumers by Ampere Analysis. “Shorter scripted ... Read More
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