Wellness Culture Has Come for the Pets

Vaccine skepticism has become quite common among pet owners. In 2023, a survey of 2,200 U.S. dog owners showed that 52 percent of them were hesitant to give their dogs a vaccine, and 37 percent of ... Read More

Mars puts pet health in your hands with the snap of a photo and artificial intelligence

The new artificial intelligence powered tool forms a vital part of the $1B investment Mars has made to drive digitalization and transform the pet parent experience By bringing together Mars’ iconic ... Read More

5 Best Luxury Pet Wellness Trends, According to a Vet

One of the best luxury pet wellness trends ties right now has to be luxury grooming services. Today, it's not hard to find places that offer things like pawdicures, coat conditioning and dog spas, ... Read More

Must-Have Items For Your Dog

Dogs are part of the family, and many deserve to be spoiled with gifts and treats. Below is a list of must-have pet products that deserve a round of a-paws. The Furbo Dog Camera benefits the dog and ... Read More

Pet health care prices are so high that most owners are skipping treatments

Whether their bestie is Fido or Fifi, owners are getting more finicky about the costs of their pets’ healthcare. More than half of owners – including those in high earning households – have skipped ... Read More

Pet Honesty® Establishes Science and Health Advisory Council to Elevate Innovation and Science-Backed Pet Wellness

AUSTIN, Texas--(BUSINESS WIRE)--Pet Honesty®, a leader in vet-approved pet supplements and Official Multivitamin Supplement of the American Kennel Club®, has formed its Science and Health Advisory ... Read More

K9 Power Recognized As “Overall Pet Healthcare Company of the Year” In 2025 Pet Innovation Awards

The 2025 Pet Innovation Awards today announced that K9 Power, provider of health and wellness supplements for dogs, has been awarded “Overall Pet Healthcare Company of the Year” in the 7th annual ... Read More

From 'doga' classes to collagen 'puptides', pet wellness culture is on the rise

Pets are increasingly recognized as family members, influencing legal and market trends. The pet care market is booming, projected to reach $427.75 billion by 2032, driven by wellness trends mirroring ... Read More

Pet Health & Happiness

Scorching temperatures can be dangerous for our pets. Here are some easy ways to keep them safe in the summer. Hands-free ways to play fetch with your pup without touching a slobbery ball Give your ... Read More

90% of dog owners say pet’s health as important or more important than their own

A new poll of 1,900 U.S. dog owners found 52% claimed their dog’s health is just as important as their own health, while another 41% said their dog’s health is even more important than their own. Half ... Read More