Two-Thirds of Gamers Say In-Game Ads Don’t Negatively Affect Their Experience, New Survey Finds

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards, according to ... Read More

Inside Discord’s first ad offering—and its vision to court traditional brands

As Discord determines the best parameters for its first ad offering, Allibhai views Quests as just the beginning of the platform’s advertising business. Discord has been sitting on a desirable, ... Read More

Don't want more ads in Windows 11? Well, more could be coming, but you may not care about these

Mainly because you may never see the latest recommendations, as they're locked away in the Microsoft Store - and just in testing for now, anyway. Read More

GTA 6 Publisher Comments on the Impact of Review Bombing on Games

GTA 6 publisher Take-Two Interactive shares an elaborate perspective on the potential impacts of 'negative review campaigns' against games. Read More

GTA 6 Publisher Issues Warning To Investors Over Game Review Bombing

A more cynical gamer could read this and wonder what has prompted Take-Two to add such a thing to its SEC filings. Is it expecting a negative response to Grand Theft Auto VI? Or is it simply covering ... Read More