Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers - The Conversation

Over 10 studies, we examined when consumers like products created with science and when they do not. We found that it depends on what the marketer is trying to sell: pleasure or practicality. Read More

How to spot bogus science stories and read the news like a scientist - The Conversation

So how do we approach science news like a scientist, to see past the sensational and find the facts? In a recent study , we and our colleagues analysed 520 academic papers and the media articles ... Read More

How to Cookie with Science - American Chemical Society

People like them in all sorts of textures, sizes and tastes. So how can you make your perfect cookie? Using science, of course. October 1 is National Homemade Cookies Day, so for this week’s Reactions ... Read More

Opinion: Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers - CTPost

When companies say a product meant for pleasure was developed using science, consumers are less likely to buy it. That’s what we found in our peer-reviewed research. In our first study, we ... Read More

Using 'Science' To Market Cookies And Other Products Meant For Pleasure Backfires With Consumers - MENAFN.COM

When companies say a product meant for pleasure was developed using science, consumers are less likely to buy it. That's what we found in our peer-reviewed research . Marketers often describe how ... Read More