Is there a fast-food price war looming?

Fast-food giant McDonald's launches Extra Value Meals offering 15% discounts on meal bundles, which industry experts say could trigger competitor responses. Read More

Fast-food chains push more discounts to combat McDonald's

Jack in the Box and Wendy’s are offering new price promotions as they push back against their rival’s Extra Value Meals. Not everybody ... Read More

Fast food used to be a cheap meal option. Why has that changed?

Cutting prices and offering value meals and deals are key ways of making fast food more appealing to people's budgets, Saunders said. But beyond that, menu innovation with exciting new options is ... Read More

McDonald’s CEO Flags Consumer Strain, Brings Back Value Deals

America’s diners are splitting into haves and have-nots, and McDonald’s is feeling it, CEO Chris Kempczinski says. In an interview with CNBC’s Squawk Box earlier this month, Kempczinski described a ... Read More

What the Fast Food Industry Is Telling Us About the Economy

"Tightening the belt on restaurant spending is one of the earliest signs that households are feeling economic strain," said Todd Belt, professor at George Washington University. "It's not just about ... Read More

As fast-food chains fight to keep value meals cheap, McDonald’s offers $5 McMuffin, $8 Big Mac deals

Such value pricing is critical when it comes to wooing consumers these days, according to restaurant-industry professionals and analysts. And it may explain why some chains are promoting offers for ... Read More

Coming price cuts at McDonald’s may signal a broader fast food price war

McDonald’s is cutting prices on some combo meals to woo back customers who’ve been turned off by the rising costs of grabbing a fast food meal. The price drop may induce its rivals, who have run into ... Read More

Fast-food chains are fighting to keep value meals cheap - and this price is the sweet spot

Fast-food chains are increasingly competing with sit-down chains that offer meal deals for around $10. When does a fast-food meal feel like a deal? Apparently, when it's under $10. That's the ... Read More

Is there a fast-food price war looming?

Rising menu prices have caused traffic to dip at fast-food restaurants as economic concerns push their core customers to rein in discretionary spending. But fast-food companies that are already ... Read More

Coming Price Cuts At McDonald’s May Signal Broader Fast Food Price War

McDonald’s is cutting prices on some combo meals to woo back customers who’ve been turned off by the rising costs of grabbing a fast food meal. The price drop may induce its rivals, who have run into ... Read More

Coming price cuts at McDonald's may signal a broader fast food price war

McDonald's is cutting prices on some combo meals to woo back customers who've been turned off by the rising costs of grabbing a fast food meal. The price drop may induce its rivals, who have run into ... Read More