Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts

The IOC doesn't have any Japanese sponsors now with the focus expected to shift to the Middle East and India for new income. Read More

Major blow for Olympics as three key Japanese sponsors end their contracts

The International Olympic Committee is set to be without any Japanese sponsors after Toyota, Panasonic and Bridgestone all confirmed they would not be renewing their contracts. Read More

Bridgestone latest Japanese firm to end Olympics sponsorship

Tyre giant Bridgestone has become the latest Japanese firm to end its Olympics and Paralympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport. Japanese ... Read More

Top Japanese firms pull out from Olympic sponsorships

Tire giant Bridgestone Corp. announced on Oct. 1 that it will end its contract with the International Olympic Committee at the end of this year, making it the last remaining Japanese company to ... Read More

Japan's Bridgestone halts Olympics sponsorship, joining Toyota, Panasonic

TOKYO, Oct 1 (Reuters) - Japanese tire maker Bridgestone (5108.T), opens new tab said on Tuesday it would not renew its worldwide partnership agreements with the Olympics and Paralympics when they ... Read More

Bridgestone, the latest major brand to end Olympic sponsorship

In the latest setback for the International Olympic Committee (IOC), Japanese multinational and world's largest tire manufacturer Bridgestone joins ... Read More

Top Olympic sponsor Panasonic is ending its contract with the IOC

Olympic sponsor Panasonic is terminating its contract with the International Olympic Committee at the end ... News Headlines newsletter. Japanese sponsors seem to have turned away from the ... Read More