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Soccer United Marketing and AT&T Announce Multi-Year Sponsorship ...
NEW YORK, N.Y. (July 12, 2023) – Soccer United Marketing (SUM), the marketing arm of Major League Soccer (MLS), announced multi-year extensions today between AT&T and Leagues Cup, Federación ... Read More
US Soccer's split from MLS and SUM pays off for federation
In 2021, US Soccer decided to not renew its 17-year partnership with MLS’ marketing arm Soccer United Marketing (SUM). As part of the partnership, SUM attracted deals for TV rights, sponsorship ... Read More
US Soccer called to task after winning NASL antitrust lawsuit
For US Soccer to describe US soccer as a “healthy ecosystem of professional soccer leagues across all divisions” is laughable. After all, the United States has the worst record of soccer clubs going ... Read More
Why are U.S. Soccer and MLS clashing over the U.S. Open Cup? Everything ...
Notably, for 17 years Soccer United Marketing (SUM), the marketing arm of MLS, had a deal with the U.S. Soccer Federation to negotiate its commercial and media rights deals, which included the ... Read More
Commissioner Don Garber celebrates 25 years at the helm of Major League ...
Don Garber never pretended to know everything about soccer, but he did know business, and that’s served him well as the head of Major League Soccer for the past 25 years. Read More
Who controls American soccer? MLS-U.S. Open Cup saga reveals shifting ...
SUM, a for-profit company owned by MLS, bought and sold U.S. Soccer’s commercial rights for 18 years. It saved MLS circa 2002 , and gave USSF over $300 million in guaranteed revenue. For most of ... Read More
US Soccer's split from MLS and SUM pays off for federation - MSN
In 2021, US Soccer decided to not renew its 17-year partnership with MLS’ marketing arm Soccer United Marketing (SUM). As part of the partnership, SUM attracted deals for TV rights, sponsorship ... Read More
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