LA Olympics to sell naming rights to some venues in game-changing deal for 2028

Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the ... Read More

LA28 making Olympics history with first sale of venue naming rights for Games

Venues for the 2028 Olympics and Paralympics will be permitted to sell naming rights, a first in the Games' storied history. LA28, the organizing committee for the upcoming Summer Olympics in Los ... Read More

LA28 opens first venue naming rights program in Olympic, Paralympic history

The 2028 Los Angeles Olympics and Paralympics will have the first competition venue naming rights program in Games history. The first venues to carry naming rights were announced Thursday: the Comcast ... Read More

Los Angeles 2028 becomes first Olympics to sell naming rights to sports venues

The Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games has announced a strategic move to sell naming rights to various venues. This innovative decision is not only a first in ... Read More

Los Angeles Olympics gets approval to sell venue naming rights in unprecedented move

Organizers for the 2028 Los Angeles Olympics have secured a major win in generating revenue for the event. For the first time in Olympics history, sponsors can purchase naming rights for a number of ... Read More

LA28 to allow venue naming rights in first for Olympics; Comcast, Honda debut deals

LOS ANGELES, Aug 14 (Reuters) - Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, organizers said on Thursday, unveiling Comcast and ... Read More

LA 2028 to sell venue name rights in Olympic first

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of forbidding brand ... Read More