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Where top VCs are investing in adtech and martech | TechCrunch
Despite these pains, funding for marketing technology has remained much more stable and healthy; over the last five years, deal flow in marketing tech has only dropped at a 3.5% compounded annual ... Read More
New ETF Focuses on MarTech and AdTech with the launch of SmartETFs Advertising & Marketing Technology ETF - Nasdaq
The SmartETFs Advertising & Marketing Technology ETF, managed by portfolio manager Sagar Thanki, provides investors with exposure to companies that are involved in the development, production ... Read More
When MarTech and AdTech Converge, the Customer Wins
We can, with technology integration, specifically the powerful marriage of advertising technology (AdTech) and marketing technology (MarTech), often referred to as MadTech. Read More
Guinness Atkinson Launches AdTech & MarTech-Focused ETF, ‘MRAD’ - Yahoo Finance
Another addition to the new year, Guinness Atkinson Asset Management announced the launch of the SmartETFs Advertising & Marketing Technology ETF (NYSE: MRAD), an actively managed global ... Read More
Kevel Named “Best Overall AdTech Company” in 2022 MarTech Breakthrough Awards Program - Business Wire
Kevel Named “Best Overall AdTech Company” in 2022 MarTech Breakthrough Awards Program The prestigious international annual awards program recognizes standout marketing, advertising, and sales ... Read More
Marketing, Sales and Advertising Technology Innovators Honored in 7th Annual MarTech Breakthrough Awards Program - Yahoo Finance
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the WorldLOS ANGELES, Aug. 15, 2024 (GLOBE NEWSWIRE) -- MarTech Breakthrough ... Read More
Experts Predict Top Adtech and Martech Acquirers in 2024 - Business Insider
A rebound in advertising M&A is expected next year after a slow 2023. Some consolidation may be opportunistic. But trends like the death of cookies could fuel deals. Read More
How technology is changing the face of the advertising business
Technology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message to people. Here's a breakdown of ... Read More
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