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Nielsen Advances The Next Frontier Of Measurement And Technology
NEW YORK, Nov. 19, 2020/ PRNewswire/-- Nielsen today unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to support cross ... Read More
Nielsen to Launch Measurement of Individual Ads | TV Tech
Nielsen also noted that while the industry currently transacts on Nielsen's "C3" metric, based on the average of all commercial minutes in a program, Nielsen's new Individual Commercial Metrics ... Read More
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront - Variety
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating Council before the upfront Plus Icon Film Plus Icon TV ... Read More
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