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OpenAP Adds Technology to Further Automate TV Ad Sales

TV network group OpenAP is updating its technology to let advertisers see the commercial time that is available from its members. Read More
OpenAP adds tech to increase more targeted ads and automation

TV network group OpenAP is to introduce technology that will give advertisers a digital-style view of available slots. The group, whose members include NBCUniversal, Fox and ViacomCBS, is building a ... Read More
NBCU Joins ‘OpenAP’ TV Ad Consortium, Licenses Data Assets

Comcast Corp.’s CMCSA 1.40% NBCUniversal has been reluctant to support OpenAP, a TV audience targeting concept from a consortium of TV networks, instead touting its own data and targeting efforts. Read More
Meta is set to fully automate ad creation and targeting with AI

Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, is gearing up to hand advertisers a fully automated, AI-powered advertising engine by the end of next year. Read More
TV Owners of OpenAP Make Pitch to Move Ad Dollars to New ... - Variety

The TV companies that own ad-tech firm OpenAP intend to make a pitch at Cannes to get advertisers to move their dollars to new kinds of measurement technologies — just as the networks are trying ... Read More
OpenAP adds tech to increase more targeted ads and automation

TV network group OpenAP is to introduce technology that will give advertisers a digital-style view of available slots. The group, whose members include NBCUniversal, Fox and ViacomCBS, is building a ... Read More
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