Sony, NFL launch new technology partnership

The National Football League and Sony announced today a partnership naming Sony as an official technology partner of the NFL, as well as the new official headphones of the NFL. Through this ... Read More

REPORT: NFL Set To Make Massive Rule Change That Uses Special Technology To Replace Multiple On-Field Officials

With significant enhancements in technology, the NFL is reportedly preparing to make a major change to their officiating system in the future. According to a report from Tom Pelissero of NFL Network, ... Read More

NFL close to using its new technology

The NFL is moving closer to replacing the chain gang with new technology to measure line to gain. NFL executive Gary Brantley told The Associated Press the league will test Sony’s Hawk-Eye technology ... Read More

The NFL has new first-down technology this season — but it may not save your team from a bad call

The NFL will use Sony’s Hawk-Eye technology to measure the line to gain as opposed to the chain gang this season. Read More

The NFL's tricky technology trajectory means officiating controversies are here to stay

NEW ORLEANS – With a microchip inserted into a player’s shoulder pads, it can be determined that a receiver topped 20 miles an hour on a jet sweep to the end zone. It’s the technology. With at least ... Read More

An eye in the sky: NFL to use technology for first downs

The NFL will use Sony’s Hawk-Eye Virtual Measurement Technology, “as the primary method for measuring the line to gain.” ... Read More

NFL announces use of virtual measurement technology for first downs

The first down measurement will be undergoing massive changes during the 2025 season. The NFL announced Tuesday a partnership with Sony’s Hawk-Eye technology as the new primary method for measuring ... Read More