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Ad-Supported Platforms Accounted for 73.6% of TV Viewing in 2nd Quarter of 2025
Amaya Espinal (left) and Bryan Arenales in "Love Island USA." (Ben Symons/Peacock) Ad-supported platforms accounted for 73.6% of TV viewing in the second quarter of 2025, an increase of 1.2 share ... Read More
Report: Linear TV still dominant in ad-supported viewing
TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most ... Read More
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