CTV closes in on linear for consumer ad attention, report finds

Dive Insight: CTV has continued to gather momentum from marketers, and DoubleVerify and TVision’s “State of CTV Advertising Report” indicates that those ad dollars may be well spent.CTV ad attention ... Read More

Report: 55% rise in time spent on ad-supported apps

TVision, the company measuring TV and CTV viewer engagement, has released its semi-annual report: The State of CTV Advertising.While viewers in the US increasingly embrace Ad Supported CTV (up 55 per ... Read More

Ad-Supported Platforms Accounted for 72.4% of TV Viewing in Q1 - The Wrap

The new insights, which are being released on a quarterly basis and launched ahead of media giants’ upfront presentations, reveal that 72.4% of total TV viewing was on ad-supported platforms in ... Read More

Nielsen: Most TV Viewing Is On Ad-Supported Services

NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and ... Read More

Nielsen Announces New Report Breaking Out Ad-Supported TV Insights

According to the inaugural report, streaming TV makes up just over 42% of all ad-supported TV, while broadcast and cable make up under 29%. When compared against Nielsen’s current Gauge insights, this ... Read More

Nielsen: 72 Percent of TV Viewing Comes With Ads - The Hollywood Reporter

Streaming Is Now Just As Crowded With Ads As Old School TV. More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds. Read More

Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing

Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks had a 28.7% share of ad-supported viewing, with cable TV networks 28.9%. Read More

‘SVOD viewing peaked in 2021 – the future of CTV viewing is clearly ...

Ad-supported connected TV (CTV) definitely has the momentum right now, and had it even before Netflix and Disney+ announced their ad supported tiers. Our data shows consistent growth in ad-supported ... Read More

US TV and Connected TV Ad Spending Analysis Report 2024: Politics will ...

Ad Revenues Ad Revenues Dublin, July 04, 2024 (GLOBE NEWSWIRE) -- The "US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers" report has ... Read More