Apps News Ad Supported Apps Draw 66 Of Connected Tv Viewing Tvision Report
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Nielsen: Most TV Viewing Is On Ad-Supported Services
NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and ... Read More
Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2
NEW YORK—Nielsen reports that viewing of ad-supported content got more popular in Q2, 2025, gaining 1.2 share points of overall TV viewing to capture a 73.6% share. The data, from the second ... Read More
Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025
Video on demand, TV streaming, multimedia. Hand holding remote control Nielsen has expanded its TV viewership measurement reports for broadcast, cable and streaming with the launch of the Ad-Supported ... Read More
Streaming Is Now Just As Crowded With Ads As Old School TV
More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds. By Rick Porter Television Business Editor An early promise of streaming ... Read More
Ad-Supported Platforms Accounted for 73.6% of TV Viewing in 2nd Quarter of 2025
Amaya Espinal (left) and Bryan Arenales in "Love Island USA." (Ben Symons/Peacock) Ad-supported platforms accounted for 73.6% of TV viewing in the second quarter of 2025, an increase of 1.2 share ... Read More
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