Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital “storefronts” and “windows” toward consumers, capturing attention with striking ... Read More

Gen Z branded as the 'most gullible generation' after new analysis of media habits

A Politico article highlighted the shortcomings Gen Z has when deciphering fact from fiction in the online age, posing the question of whether they are the "most gullible" generation. Read More

Trump to postpone ‘TikTok ban’ because of ‘sweet spot’ for social media-obsessed Gen Z

President Donald Trump vowed to extend the deadline for the “TikTok ban” until a deal is struck to sell the Chinese-owned social media app to a U.S. owner, saying in an interview on ... Read More

How Gen Z Became the Most Gullible Generation

It’s a startling reality about Gen Z, backed up by multiple studies and what we can all see for ourselves: The most ... social media — has become the main source of news for the younger ... Read More

Gen Z social app Fizz sues Instacart over trademark infringement

Fizz, the social app, is demanding an immediate halt to Instacart’s use of the Fizz name and is seeking damages. According to the lawsuit, Fizz has used the name since January 2022. However, it only ... Read More

Study: Gen Z the most heavily subscribed generation

In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as ... Read More

Why Gen Z’s opting for medical advice on social media over a doctor’s visit

(WAVY) — Have you ever heard of social media therapy? It’s a growing trend among young people as ... a curated feed based on your interests. Gen Z and those on the millennial cusp are ... Read More