Five Social Media KPIs to Watch Closely [Infographic]

Measurement & Analytics - Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to ... Read More

Tips for Formulating Social Media Marketing KPIs

A common pitfall for social media marketers is relying on one platform they are comfortable with to generate all KPIs rather than considering the strengths and weaknesses of each. Engagement levels ... Read More

How To Set KPIs For Your Law Firm’s Social Media Campaign

Tracking Engagement on Social Media Measuring engagement with your posts is generally considered to be the most important because that’s what sets social media apart as a marketing tool. Read More

5 Social Media Trends for 2022 | Infographic - MarketingProfs

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An ... Read More

5 Social Media Tools That Will Help You Reach Your Marketing Goals

Whether you’re a solo marketer, startup or multinational enterprise, you'll find it's nearly an insurmountable feat to manage your social media without the help of some third-party tools. Read More

9 Search & Social KPIs To Start Tracking Right Now

For more on developing overall goals, I highly recommend the aforementioned Social Media ROI: How to Define a Strategic Plan, as well as Lisa Barone’s A Call for Smarter Social Media Marketing. Read More

13 Essential Social Media Metrics – Forbes Advisor

You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them. Read More

20 Predictions for Social Media in 2025 [Infographic] - Yahoo Finance

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. What are the key social media marketing trends to tap into in 2025? Read More

30 Social Media Metrics That Matter Throughout the Customer Journey

Which social media metrics matter most at different stages of the customer journey? Read about some important ones to consider here. Read More

What’s The Best Time to Post Ads and Content on Social Media ...

Know your social media audience, and follow their social media lifestyle in this infographic by AddPeople. Read More