Why Marketers Are Spending Less on Social Media - Harvard Business Review

In June 2020, social media spending surged to 23% of marketing budgets when the pandemic forced consumers to stay home and marketers pivoted to digital channels for outreach. A new, heightened ... Read More

Are marketers spending less on social media?

“Social media spend is not dropping but diversifying across new formats and partnerships within social platforms,” says Adam Krass, chief digital, data & technology officer, UM Australia. “In many ... Read More

75% of marketers report declining returns on social media ad spend

Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ... Read More

Marketers ramp up social spending as ROI prospects improve, survey says

Connected TV (CTV) remained the top category tracked by the firm, with 54% of marketers and agencies aiming to ramp up their spending on this front. B reaking the findings out further, brand marketers ... Read More

Expert Social Media Marketing Predictions For 2023 - Search Engine Journal

That’s why, in 2023, anyone using social media for marketing, customer service, and PR should be making huge shifts if they haven’t already. Images and other alternative media are a driving ... Read More

Taboola: Marketers see diminishing returns from social media ad spend

The survey of more than 300 advertisers also found performance advertising on social media is growing rapidly, with industry forecasts predicting ad spend will reach $239 billion in 2025 and $273 ... Read More

50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work? - The Drum

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators. Here’s why the move makes sense. Read More

TV Marketing's Reign Is Over; Now Social Media Has Taken Its Place - Forbes

The average internet user spends more than two and a half hours a day on social media platforms—that's 30% more time than they spend watching traditional TV. Advertisers have taken notice of ... Read More

Are marketers spending less on social media? - Campaign Asia

Campaign explores changing media spend and how marketers can innovate with social media to drive ROI. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 People aren’t posting as much anymore, there ... Read More