Social Media News Why Marketers Are Spending Less On Social Media
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Why Marketers Are Spending Less on Social Media

In June 2020, social media spending surged to 23% of marketing budgets when the pandemic forced consumers to stay home and marketers pivoted to digital channels for outreach. A new, heightened focus ... Read More
Social media marketing falls flat as a signal of quality, new research finds

New research published in the INFORMS journal Information Systems Research finds that social media marketing (SMM) does little to help high-quality firms stand apart from competitors. Instead, it ... Read More
Growing number of people spending less time on social media

(NewsNation) — Everyone is online these days, but new data suggests that a growing number of social media users are starting to log off. Teens and young adults say they are spending less time ... Read More
Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ... Read More
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