Social Media News The Dark Side Of Social Media Influencers And Their Impact On Marketing And Consumer Behavior

The 'dark side' of social media influencers and their impact on marketing and consumer behavior

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ... Read More

Examining The Dark Side Of Influencers, From Promoting Unrealistic Beauty Standards To Potential Privacy Threats

Social media influencers (SMIs) have revolutionized marketing, brand strategies, and even societal norms. But behind the perfect selfies and sponsored posts, influencers might be posing more risks ... Read More

New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand ... Read More

The dark side of social media stardom

This month, Vietnamese netizens were stunned by the news that beauty queen Nguyen Thuc Thuy Tien — Miss Grand International 2021 and once celebrated as a symbol of intelligence, kindness, and ... Read More

'Age of Influence': New Hulu docuseries explores dark side of social media influencers

The power of persuasion can be easily misused and exploited. Spend any time on social media, and you'll likely come across content from a popular creator paid by brands to persuade you into buying a ... Read More

National Social Media Day: Highlighting digital connections

National Social Media Day, observed annually on June 30th, serves as a celebration of the profound impact social media has on our lives and society at large. As platforms like Facebook, Twitter, ... Read More

Beauty, Fashion Brands Turn to Social Media Influencers

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ... Read More

Left-Wing Dark Money Outfit Accused of Trying to Buy Social Media Influencers

Tyler O'Neil is senior editor at The Daily Signal and the author of two books: "Making Hate Pay: The Corruption of the Southern Poverty Law Center," and "The Woketopus: The Dark Money Cabal ... Read More