Social Media News The Dark Side Of Social Media Influencers And Their Impact On Marketing And Consumer Behavior

The 'dark side' of social media influencers and their impact on marketing and consumer behavior

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ... Read More

Examining The Dark Side Of Influencers, From Promoting Unrealistic Beauty Standards To Potential Privacy Threats

Social media influencers (SMIs) have revolutionized marketing, brand strategies, and even societal norms. But behind the perfect selfies and sponsored posts, influencers might be posing more risks ... Read More

New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand ... Read More

The dark side of social media stardom

This month, Vietnamese netizens were stunned by the news that beauty queen Nguyen Thuc Thuy Tien — Miss Grand International 2021 and once celebrated as a symbol of intelligence, kindness, and ... Read More

'Age of Influence': New Hulu docuseries explores dark side of social media influencers

The power of persuasion can be easily misused and exploited. Spend any time on social media, and you'll likely come across content from a popular creator paid by brands to persuade you into buying a ... Read More

Love Them Or Hate Them, Social Media Influencers Are Here To Stay

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ... Read More

1 in 5 U.S. adults get their news from social media influencers, according to Pew report

Social media influencers were a hot topic during the 2024 presidential race as both parties courted creators ahead of the election. Now, a new Pew Research Center survey reveals just how impactful ... Read More

Children on social media face a “Bad Influence” — from their parents

Child social media influencer Piper Rockelle began her online career at just eight years old, skyrocketing to fame alongside her group of tweenage friends known as “The Squad.” But behind the scenes ... Read More

1 in 5 get news from social media influencers: Pew poll

About 1 in 5 Americans say they get their news from social media influencers, according to a new poll from the Pew Research Center. Of the 21 percent of adults who said they get their news from ... Read More

The dark side of social media ‘haul’ culture

‘Hi everyone, so today I’ve got a Pretty Little Thing haul. It has been so long since I’ve done one, so we’re back!’ Lucy Ledgeway buzzes, her infectious high spirits ricocheting off the beige and ... Read More