New Amadeus study reveals growing role of AI in travel planning

Travellers in the UK are rapidly turning to new sources of information, including Generative Artificial Intelligence and travel influencers, when it comes to planning their next trip, according to a m ... Read More

New Report: Remapping Travel With Agentic AI

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential. The travel industry has repeatedly been reshaped by ... Read More

AI Travel Assistance: Can AI assistants really plan a perfect vacation for you? Here's the truth

AI is transforming travel planning, with many travellers eager to utilise it for booking. But can it really plan the perfect vacation for you? Read More

Airlines say AI won't set fares by passenger. Experts aren’t so sure

Airlines are exploring using AI to help set airfares, leading to concerns about individualized prices. Currently, airlines claim AI is used with aggregated data, not personalized information, to ... Read More

AI in Air Pricing: Why It Matters for Buyers

A little more than a month ago, Delta Air Lines president Glen Hauenstein on an earnings call commented about the carrier's use of the product Fetcherr and AI in revenue management, stating that it ... Read More

The ‘social rewilding’ shift transforming luxury travel: from screen fatigue to soulful journeys

We are living in an era marked by profound uncertainty, economic headwinds, geopolitical instability, and relentless technological change that has left many people yearning for something more ... Read More

AI Travel Assistance: Can AI assistants really plan a perfect vacation for you? Here's the truth

Planning your next holiday might soon feel less like a chore, and more like a conversation, with AI's entry into the same. From Google Travel to TripAdvisor and Indian platforms like MakeMyTrip, AI is ... Read More