World's thirst for matcha dries up global supplies

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more abundant and better-suited for cooking. High-grade matcha often loses its ... Read More

Hashtag Matcha Tok: Is the Matcha girlie phase draining global supplies? Japan struggles to meet demand

Matcha, the Japanese green tea, sees a global boom. Social media and tourism drive demand. However, extreme weather and farmer shortages impact production. Prices rise due to tariffs and scarcity. Read More

Matcha craze sparks global supply chain issues amid huge demand and record-breaking heatwave

Matcha craze sparks global supply chain issues amid huge demand and record-breaking heatwave - Matcha prices are expected to rise further after the United States announced 15 per cent tariffs on Japan ... Read More

We Are Drinking So Much Matcha That Supplies Are Running Out

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon. Read More

Japan's heat-stressed matcha tea output struggles to meet soaring global demand

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from the ... Read More

Global Matcha 'Obsession' Drinks Japan Tea Farms Dry

As matcha becomes the new drink of choice in trendy cafes around the world, Japanese producers are struggling to keep up with the explosion in global demand for the powdered green tea. Read More