The Toy Insider Unveils 20th Annual Holiday Gift Guide

This year’s Holiday Gift Guide delivers more value than ever, with 70% of featured toys priced under $50 and more than 175 picks available for $25 or less. Read More

Amazon Reveals Top Holiday Toys And Gifts—Here’s What We’re Scooping Up First

As gifting season begins, Amazon revealed their picks for the most popular toys of 2025. As a baby and kids writer and mom of three, I’d say the online retailer has hit the nail on the head. When I ... Read More

Walmart Released Its Top Toys of 2025—These Are the 10 Best Under $25

And because everyone's thinking more about budgets these days, for your early holiday shopping and birthday gift needs, we’ve narrowed down Walmart’s Top Toys list to the 10 best under $25. Shop ... Read More

Holiday Toy Gift Guide Look Ahead: Bumper Car, Slime, More

Ali Mierzejewski, editor-in-chief of The Toy Insider, joins TODAY to share some of the hottest toys for the 2025 holiday season. Items include a character-themed bumper car, National Geographic ... Read More

Tariffs and Toys: What to Know Ahead of the Holiday Season

It’s hard to believe that the holidays are around the corner. Yes, it’s only September but pumpkin spice lattes are ... Read More

Hottest toy trends for the holidays

The holidays are fast-approaching and that means scrambling to get the hottest toys and games for the kids. What are the big gets this year? FOX 11's Koco McAboy is live from the brand-new Toy ... Read More