Trends News Creator And Influencer Trends Brand Marketers Need To Know About Right Now
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From Reach To Relevance: Current Trends In Influencer Marketing
Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important role in campaigns. Many virtual influencers, like Bloo from the gaming space, ... Read More
Creator and influencer trends brand marketers need to know about right now
Keith Lee’s Small Business Saturday collab with American Express, Merit’s game-show-inspired ad with “SNL” alumni and Google’s fake holiday rom-com are some of this week’s creator economy headlines. Read More
What Keeps The World’s Best Influencer Marketers Awake At Night?
Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ... Read More
The Rise Of AI-Powered Influencer Marketing: Key Trends For Investors
Influencer marketing has undergone a massive shift, propelled by technology, from a peripheral promotional tactic to a $30+ billion industry by 2025, with brands funneling unprecedented budgets into ... Read More
The future of influencer marketing: 4 trends for 2026 and beyond
Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ... Read More
Need a Social Media Influencer for Your Brand? There’s an AI for That
With the launch of its new AI-powered creator discovery tool, influencer marketing platform Superfiliate aims to change that. The Venice, California-based company, which was founded in 2021 by Anders ... Read More
How brand expectations for creator AORs are evolving as investment grows
NEW YORK – Influencer marketing is here to stay. At least, that’s what brands have signaled through pledges to invest more in creator-driven content and the appointment of specialized agencies of ... Read More
Creator and influencer trends brand marketers need to know about right now
As brands increasingly include morality clauses in contracts with partners, they need to plan carefully to mitigate financial and reputational harm. Read More
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