Trends News Creator And Influencer Trends Brand Marketers Need To Know About Right Now
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Creator and influencer trends brand marketers need to know about right now
Marshalls’ holiday gift guide curated by Matt Rogers and Bowen Yang, Cava’s new merch line modeled by foodie creators and the reboot of the beloved video platform Vine are some of this week’s creator ... Read More
What Keeps The World’s Best Influencer Marketers Awake At Night?
Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ... Read More
Need a Social Media Influencer for Your Brand? There’s an AI for That
With the launch of its new AI-powered creator discovery tool, influencer marketing platform Superfiliate aims to change that. The Venice, California-based company, which was founded in 2021 by Anders ... Read More
Automaker influencers are changing the landscape of car shopping
Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product messages to consumers. Read More
How brand expectations for creator AORs are evolving as investment grows
NEW YORK – Influencer marketing is here to stay. At least, that’s what brands have signaled through pledges to invest more in creator-driven content and the appointment of specialized agencies of ... Read More
Creator and influencer trends brand marketers need to know about right now
Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. Read More
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