Trends News 5 New Tiktok Trends That Brands Can Follow
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How TikTok food trends are inspiring brand innovation and limited-edition flavors
Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how brands connect with consumers. Read More
The Secret Behind Viral TikTok Trends: How the Algorithm Drives Short-Form Video Marketing
TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape modern digital marketing. Read More
Kelsey Farrar reveals the strategy behind turning TikTok Trends into scalable brand growth

No serious marketer can afford to ignore TikTok in a digital marketplace defined by fleeting, viral moments. For Kelsey Farrar, co-founder of SparkTok, an official TikTok Shop Partner agency, the ... Read More
Opinion: Legacy brands must take advantage of TikTok Shop on Black Friday and beyond to stay relevant
TikTok Shop can appear daunting for established beauty brands, but the opportunity is thrilling, argues Eva Liu is Social Commerce Director, UK & US Markets, at social agency SAMY ... Read More
Video: TikTok UK’s Head of Travel on the Top Trends Shaping 2025 and Beyond
TikTok’s latest research explores the evolving traveler behavior and what this means for travel marketers looking to connect with audiences. Read More
1 in 5 Americans now regularly get news on TikTok, up sharply from 2020

A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in 2020. In fact, during that span, no social media platform we’ve studied has experienced faster growth in news consumption, ... Read More
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