5 new TikTok trends that brands can follow

Are you a print subscriber? Activate your account. By Erika Wheless - 6 hours 49 min ago By E.J. Schultz - 2 days 9 hours ago By Brian Bonilla - 2 days 11 hours ago By Garett Sloane - 2 days 12 hours ... Read More

TikTok's 10 Most Viral Wellness Trends, From Foot Massagers to Apple Cider Vinegar Gummies

Meanwhile, Goli remains synonymous with apple cider vinegar gummies with 1.5 million average weekly views. Furthermore, trends like workout supplements been emphasized by a slew of brands launching ... Read More

New study finds allergy risk for teens who follow popular TikTok skincare trends

Lengthy – and costly – skincare routines have become one of the latest TikTok crazes, and a new study found that they actually put teens at a greater risk of skin irritation and allergies. Researchers ... Read More

TikTok breaks down 3 big trends that brands should watch for in 2025

TikTok published its global "What's Next" trends report for marketing creatives on Wednesday. It advised marketers to try out AI tech and hire a wider set of creators to reach niche communities. Read More

Designers Reveal The TikTok Trends You're Better Off Avoiding

TikTok is full of viral home decor ideas. However, our experts warn against hopping onto social media design trends like DIY limewash and decorative clutter. Read More

3 New TikTok Trends to Watch for This Spring

TikTok has managed to wedge itself into the big-league social media world alongside the likes of Instagram, Facebook, LinkedIn and Twitter today. Boasting an impressive 80 million monthly active users ... Read More

5 new TikTok trends that brands can follow

Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 33 sec ago By Ad Age Staff - 26 min 54 sec ago By Adrianne Pasquarelli - 2 hours 49 min ago By Erika Wheless - 2 hours 57 min ago ... Read More