5 viral beauty trends worth trying: Glass skin, hair perfume, more

From Japanese head spas to hair perfume, People's Andrea Lavinthal joins with TODAY’s Jenna Bush Hager and guest co-host Ego Nwodim to share five viral beauty trends all over social media that ... Read More

The Best Summer Beauty Trends of 2025, According to Cosmo Editors

All the looks the Cosmo beauty team is loving for summer, including poolside skin, coastalcore nails, aquamarine eyes, slick hair, sensual perfume, and more. Read More

Bride Ruins Skin Trying Viral Beauty Trends Before Wedding (Exclusive)

Bride Tries Viral Beauty Trends to Clear Up Acne. Ends Up 'Ruining Her Skin' Just Before Wedding Day (Exclusive) After learning more about acne-prone skin through trial and error, Yeji Lee started ... Read More

Dr. Pimple Popper Reacts to Viral TikTok Skin Care Trends

Dr. Sandra Lee—who stars in her new Lifetime series Dr. Pimple Popper: Breaking Out—shared her thoughts on some of TikTok’s most viral skincare trends in an exclusive E! News interview. Read More

Paris Couture Week's Top Beauty Trends Are Unapologetically Bold

The beauty looks from Paris Couture Fashion Week Fall/Winter 2025 are bold, ethereal, and nostalgic. Here, a peek at the standout makeup and hair moments. Read More

I'm a doctor — here's the harsh truth behind viral face roller beauty ...

Speaking from experience, if you’re trying to avoid those dreaded morning-after eyes, it’s worth keeping an eye on your hydration habits too. Read More

Biggest beauty trends to try this summer including Princess Kate's hair ...

Our pick of the best viral beauty trends that you'll actually want to wear – from the products we can't live without to inspiration for your next hair or nail appointment ... Read More