What’s driving beauty innovation today? Scientific discovery

“Cross-categorical innovation and inspiration is key for a sustainable future of the beauty and personal care (BPC) category,” says Keller. “This trend is ... Sophie Bai’s drive to find ... Read More

Unlocking the Science of Beauty: Hydrinity's Quest for the Perfect Glow

In the quest for ageless beauty, there's one company that seems to have unlocked the treasure trove of youthful radiance: Hydrinity Accelerated Skin Science. On a mission to marry the restorative ... Read More

The Science of Beauty: How Bleeding-Edge Biotech Is Transforming How We Look

From skin care to fragrance, the best grooming products on the market are now informed by years—and sometimes decades—of lab-grade research. Read More

The science-backed skincare trend proves that beauty is not just skin deep

Beauty trends are aplenty. However, one that has persisted over the past few years is science-backed skincare. On social media platforms, you can see various users advocating for specific active ... Read More

Science news

Launch day is finally here: Boeing's Starliner capsule blasts off Monday to the International Space Station on its first crewed mission—several years ... We field a torrent of science news ... Read More

Science-washing: The flawed ways beauty brands are marketing products

Similarly to green-washing, where sustainability efforts are inflated to fit confirmation bias, science-washing occurs where science is either being used beyond what evidence shows, without ... Read More

Science

May 7, 2024 • Investigating the relationship between our technology and our bodies — and how we can fix it. Read More

Technology News

No, Katy Perry and Rihanna didn’t attend the Met Gala this year TikTok and its Chinese parent company, ByteDance, are suing the U.S. government ... partially automated driving system British ... Read More

Oceanography News

May 2, 2024 — Some of the ocean's tiniest organisms get swept into underwater currents that act as a conduit that shuttles them from the sunny surface to deeper, ... Human Activity Is Causing ... Read More

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Earth Science News

May 3, 2024 — A new study of air pollution in U.S. homes reveals how much gas and propane stoves increase people's exposure to nitrogen dioxide, a pollutant linked to childhood asthma. Read More

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