Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace. Read More

Google Performance Max For Marketplaces: Advertise Without A Website

Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. Google has launched a new advertising program called Performance Max for Marketplaces, ... Read More

How Google harms search advertisers in 20 slides

Here's how Google harms advertisers in 20 slides, according to the DOJ's closing statement on search advertising. Read More

Google adds 6 new AI features for Performance Max

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more. Read More

Google Ads Performance Max Updates For Full-Funnel Optimization

Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies. Read More

The Performance Max playbook: Best practices and emerging tactics for 2024

Search Engine Land » PPC » The Performance ... We’ll dive into each aspect of Performance Max campaigns and discuss documented best practices and innovative trends to explore (and when to ... Read More

Google’s huge search market share loss wasn’t real: Data revised

It wasn't as dramatic a drop as first reported, but Google has consistently lost U.S. search market share since August 2023. Read More

Report: Google Search CPC up 13% YoY; ad spend growth slowing

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues ... Read More

How advertisers can capitalize on vertical video

Search Engine Land ... up your YouTube advertising by combining AI and YouTube data” (registration required). This can help you understand video AI but also how to transition long form ... Read More

Stay ahead with Search Engine Land

SearchBot: I am trained with Search Engine Land content. Ask me anything ... this quote from Prabhakar Raghavan, the head of Google Search, speaks a lot of truth about how many people (and ... Read More

The latest jobs in search marketing

Search Engine Land ... news coverage. Regularly pitch and communicate strategic recommendations with editors to provide them with coverage ideas based on audience insights from Google Trends ... Read More

6 things you should do after a Google core update rollout completes

A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery. Read More