An expert shares the tips and tricks you need to know to see if the discount you see is really what meets the eye
September 5, 2025
-
Not all discounts are real: Watch out for fake deals tied to odd colors/sizes, inflated list prices, or shady third-party sellers.
-
Use tools to verify prices: Amazons Rufus assistant, plus trackers like Keepa and CamelCamelCamel, can reveal true price history and extra savings.
-
Dont fall for hype tactics: Prime Day deals, countdown messages, and only 2 left alerts often exaggerate urgency to push you into buying.
Weve all been there: We scroll through Amazon, find the item we want, and notice the price has been slashed from the original retail price. Success!
But is that deal really what you think it is?
Kyle James from RatherBeShopping.com shared everything consumers need to know about Amazons somewhat deceitful pricing and how to know if youre really getting the best deal possible.
What are the warning signs?
Its important to know how to spot if a deal is real or not. Here are some of the signs to look for:
When an item has a big percent off, but only for a very weird color or size, it's a fake deal, James told ConsumerAffairs.
"Or, if the item has a crossed-out list price that nobody actually sells it for, or would ever buy it for, its a fake deal. I also check who Im buying from if its sold by a random Amazon third-party seller with a terrible return policy, I walk.
Use Amazons tools to your advantage
To make sure you dont get duped by Amazons tactics, James recommends doing some extra digging before confirming your purchase.
The best part: Amazon has tools that you can use to check prices.
On the product page, I have gotten in the habit of asking Amazons AI assistant Rufus for the 30- and 90-day price history, James said.
Then I double-check with price-tracking tools like Keepa or CamelCamelCamel. This quickly tells me if the deal is real or not. I also click Used & new to see what Amazon open-box deals are available, as I'll often settle for "Used - Like New" and save a good chunk.
Save money and get deals
On top of doing your homework, James says that Amazons Rufus can help you save money in other ways.
Ask Rufus, Are there any coupons or deals for the items in my cart? James suggests.
Rufus then looks at the stuff in your Amazon cart and tells you if youre missing any coupons or money saving opportunities.
Beware during Prime Day
According to James, Amazon takes advantage of these tactics during high-traffic times like Prime Day or the holidays.
These tactics are more prevalent as Amazon knows they have a captive audience looking for a deal, James said. They always have louder banners, bigger percent-offs, and lots of new low prices that are the same as they were two months ago. The real standouts are usually Amazon devices and last-year TVs and laptops.
Dont fall for urgency
Another key to look out for: dont fall for Amazons popular tactic of advertising a limited supply of a product.
Don't fall for the only two left messaging, as it's designed to make you think you're about to miss out, James said. I ran a few experiments on this, and that number magically resets the following day, and the item never actually sells out. Don't fall for it!