Automakers expanding digital services to keep customers in the fold

- New agency offers auto, home, motorcycle, and RV insurance with access to top providers
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Exclusive features include OEM parts coverage for Honda and Acura vehicles
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Partnership with VIU by HUB enables fast, expert guidance in all 50 states
American Honda Motor Co. is launching Honda Insurance Solutions, a fully licensed insurance agency offering coverage options for Acura and Honda customers nationwide. The new agency provides a wide array of insurance servicesfrom auto and home to motorcycles, boats, and recreational vehiclesall available through its new online platform, hondainsurancesolutions.com.
Powered by VIU by HUB, anomnichannel insurance brokerage, Honda Insurance Solutions aims to streamline the insurance buying process, enabling customers to compare prices from top carriers and receive transparent, expert advice from licensed agents in real time.
Insurance is a key touchpoint in the vehicle ownership journey, said Petar Vucurevic, President of American Honda Insurance Solutions, LLC. We aim to deliver a superior experience tailored to the unique needs of each customer while promoting safer driving and peace of mind on the road.
Features tailored to Honda and Acura owners
Among the features of Honda Insurance Solutions is optional OEM parts coverage, which ensures that insurance claim repairs for Honda and Acura vehicles use genuine parts. This offering helps preserve vehicle value.
Licensed in all 50 states and D.C., the service allows consumers to shop for a wide range of policies, including auto, renters, condo, pet, boat, and moreall backed by American Honda Finance Corporation.
Strategic expansion of Honda's digital services
The insurance initiative is part of a broader digital strategy by Honda to enhance the customer journey. Future plans include integrating insurance directly into digital vehicle sales platforms and rolling out new products that combine safety, convenience, and value.
This is just the beginning of our vision, added Vucurevic. Were creating an insurance experience integrated throughout the Acura and Honda digital customer journeys.
With this new venture, Honda joins a growing number of automakers expanding beyond traditional manufacturing to include financial and digital services aimed at improving lifetime customer engagement.
Visit hondainsurancesolutions.com for quotes, coverage options, and additional information.
Posted: 2025-07-24 18:06:41