The new pilot program aims to give riders more comfort and control
- Women riders can now request a female driver on demand, schedule in advance, or set a default preference in the app.
- Female drivers gain the option to only accept rides from women, including during peak hours.
- Pilot launching in Los Angeles, San Francisco and Detroit, this feature expands on lessons gained from 40+ international markets.
Uber is launching a new pilot program, Women Preferences.
Launching in the next few weeks in Los Angeles, San Francisco and Detroit, the new feature gives women riders and drivers more say in who they ride or drive with.
Across the U.S., women riders and drivers have told us they want the option to be matched with other women on trips, Ubers VP of Operations, US & Canada, Camiel Irving,wrote in a statement. Weve heard themand now were introducing new ways to give them even more control over how they ride and drive.
For the first time in the U.S., were launching Women Preferencesfeatures designed to give women riders and drivers more choice, more confidence, and more flexibility when they use Uber.
Whats new for riders
Women using Uber will see a Women Drivers option when requesting a rideavailable both for immediate pickups and scheduled trips. They can also set this preference permanently in Settings.
While it wont guarantee a female driver, it raises the chances of being matched with one. If no female drivers are available (most Uber drivers are men), riders can opt for a faster male-driver ride instead.
Whats new for drivers
Female drivers can now toggle Women Rider Preference in their app, which prioritizes ride requests from women including during busy evening hours.
They can also switch off the setting and accept all rides.
How the decision was made
Uber explained that this feature was first rolled out in Saudi Arabia in 2019 when women were granted the right to drive.
Over the last six years, over 40 countries have adopted the Women Rider Preference feature, with great feedback from customers.
Uber has been working on testing the feature with the most up-to-date technology, ensuring that riders around the world have the most flexibility and customization.
As we expand Women Preferences across the U.S., well continue improving the experience through education, partnerships, and features, the company wrote in the statement.
Posted: 2025-07-24 18:01:08