Fans and some critics suspect 'holdbacks,' a tactic that can keep prices high

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Fans flooded social media with complaints after presale queues stretched into the millions.
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Many who made it through found all tickets marked sold out almost instantly.
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Industry insiders blame possible ticket holdbacks, a tactic that frustrates consumers but props up prices.
Fans say ticket hunt was impossible
Ariana Grande fans are venting their frustration after tickets for her 2026 Eternal Sunshine Tour proved nearly impossible to secure. Since presales began September 9, social platforms have been filled with complaints about long queues in some cases more than a million people deep.
Even those who managed to get through the hours-long wait often found every option labeled sold out. When general sales opened the next day, tickets in many cities vanished within minutes, prompting Ticketmaster to warn fans that only very limited seats remained.
https://www.ticketnews.com/2025/09/ariana-grande-fans-ticketmaster-eternal-sunshine-tour/Questions swirl over ticket availability
The rapid sellouts have led to accusations that promoters and ticketing platforms restricted public access. At least one industry source claimed that in some markets only about 1,000 tickets were released to the general sale, with the rest held back for presales or later release.
Such holdbacks are a common but controversial tactic: tickets are set aside and released in small waves, sustaining demand and keeping prices elevated by maintaining the illusion of scarcity. Fans also criticized Grande for booking arenas rather than stadiums, saying her fan base could easily have filled larger venues after a seven-year touring hiatus.
Ticketmaster faces wider backlash
Grandes fans are only the latest to complain about Ticketmasters systems. In recent years, fans of Olivia Rodrigo, Sabrina Carpenter, Sleep Token and Green Day have all endured long online queues, error messages and abrupt price spikes that left many empty-handed.
Critics say the platforms dominance allows it to operate without meaningful accountability, even as fan frustration mounts with each high-profile tour launch.
Grandes return to the road
The Eternal Sunshine Tour will open June 6, 2026, at Oakland Arena in California and wind through the U.S. and Canada before closing with five nights at Londons O2 Arena in August. Multiple cities, including Austin, Sunrise, Atlanta and Montreal, will host repeat shows.
Grande last toured in 2019 with the Sweetener World Tour, which sold out arenas worldwide. Her comeback follows the release of Eternal Sunshine, the 2024 album that debuted atop the Billboard 200 and cemented her as one of pops most enduring stars.
2026 tour dates
Date | City | Venue |
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June 6 | Oakland, CA | Oakland Arena |
June 9 | Los Angeles, CA | Kia Forum |
June 12 | Phoenix, AZ | Footprint Center |
June 15 | Austin, TX | Moody Center |
June 16 | Austin, TX | Moody Center |
June 20 | Sunrise, FL | Amerant Bank Arena |
June 21 | Sunrise, FL | Amerant Bank Arena |
June 25 | Atlanta, GA | State Farm Arena |
June 26 | Atlanta, GA | State Farm Arena |
July 1 | Chicago, IL | United Center |
July 5 | Montreal, QC | Bell Centre |
July 6 | Montreal, QC | Bell Centre |
July 10 | Toronto, ON | Scotiabank Arena |
July 15 | New York, NY | Madison Square Garden |
July 20 | Boston, MA | TD Garden |
July 25 | Philadelphia, PA | Wells Fargo Center |
July 30 | Washington, D.C. | Capital One Arena |
Aug. 5 | Dallas, TX | American Airlines Center |
Aug. 10 | Denver, CO | Ball Arena |
Aug. 15 | Seattle, WA | Climate Pledge Arena |
Aug. 2024 | London, UK | The O2 (five-night stand) |
Posted: 2025-09-10 17:58:38