Slow down, save your money: the holiday scam rule
-
Scammers ramp up during holiday shopping because people are rushed and distracted, so a trade group is pushing a slow down before you pay habit
-
Their three rules: pause if theres pressure, only send money to people you know, and verify any delivery/bank/message inside the official app or website
-
Biggest red flags right now: anyone asking for gift cards, fake shipping/order texts, and fake charity or send me money messages that dont come through the companysapp or website
Holiday shopping is officially underway, and so are the people trying to separate you from your money. Thats why the Financial Technology Association (FTA) is rolling out a new Smarter than campaign aimed at teaching shoppers the one habit that stops most fraud cold: slowing down.
What scammers are doing this year
Miranda Margowsky, head of communications for the FTA said the tactics arent brand new, but scammers are getting more aggressive because they know people are shopping, distracted, and willing to pay fast.
I think we've all gotten the text messages, the calls, the social media messages that can really translate to a scammer trying to get you to send them money, get you to send your personal information, she said. Especially around the holidays, were seeing a lot of things. Were seeing gift card trying to get you to pay for something with a gift card, which is really a telltale sign of a scam.
Thats a big red flag: anyone who insists on being paid with a gift card is almost certainly a scammer. Retailers, delivery companies, government agencies, and payment apps dont take gift cards as in form of a settlement.
The FTAs three core rules
The campaign boils everything down to a simple sequence:
1.Pause before you pay
Scammers love when shoppers are in a hurry. They want you to feel like you have to act now, Margowsky said. Maybe its your package cant be delivered, your account will be locked, or this price is only good for the next 10 minutes. That pressure is intentional and taking 30 seconds to stop and verify kills most in their tracks.
2.Only send money to people you know and trust
The FTA represents companies like Cash App, PayPal, and Venmo, and Margowsky was clear on this point: those platforms wont contact you out of the blue to ask for your bank info or to send money.
Theyre not going to contact you proactively to ask for your bank account information, to ask you to click on a link, to ask you to send your information, she said.
3.Verify the source through an official channel
If you get a text or email about a missed delivery, dont click the link. Instead, open the retailers app or go straight to the delivery services website. Same thing if someone claims to be from your payment app or bank, always go to the app yourself and check messages there.
Two protections shoppers often overlook
Many consumers routinely skip two basic security steps that would make holiday a lot harder to pull off:
Use trusted contact methods
If you need to reach a company, go directly through the app, bookmarked website, or the number on your statement. Never click on a link from a text, email, or social post. Fake lookalike sites ramp up during November and December because scammers know people are searching for deals.
Turn on two-factor authentication (2FA) and use strong passwords
A lot of holiday fraud isnt someone tricking you into paying, instead its someone getting into your account and paying themselves. 2FA happens when a code is sent to your phone or generated in an app that you have to enter to prove who you are. Always turn this feature on as it makes life much tougher for the scammers.
Holiday-specific to watch
Here are the ones that tend to spike right now:
Gift card payment : Pay this fee with a gift card. Real companies dont do that.
Fake order/shipping texts: Your package is on hold, click here to update. Go to the retailers app or website instead and check on the order status.
Charity : The end-of-year always brings out fake charities looking to exploit on peoples generosity. I always recommend looking up the group on Charity Navigator before donating.
Friend/family in need messages on payment apps: Always call or text the person separately to confirm that they actually need help before sending any money or help.
Posted: 2025-11-04 19:05:10










