AI toys introduce new dangers, Trouble in Toyland report finds
U.S. PIRGs 40th Trouble in Toyland report flags AI-powered toys that engage in inappropriate conversations with children
Investigators also found toxic and counterfeit toys still widely available online
Safety advocates urge families to be alert for hidden risks, from data collection to choking hazards
The latest Trouble in Toyland report from the U.S. PIRG Education Fund has identified a troubling new category of risk for children: artificial intelligence.
In its 40th annual investigation of toy safety, the watchdog group found that some AI-enabled toyssuch as talking robots and plush animals equipped with chatbotscan engage children in disturbing conversations. Tests showed toys discussing sexually explicit topics, expressing emotional reactions such as sadness when a child tries to stop playing, and offering little or no parental control.
If a toy breaks, we know it right away, said Teresa Murray, consumer watchdog director for U.S. PIRG Education Fund and co-author of the report. But if a toy contains toxic chemicals or a chatbot interacts with our child in a way we dont approve of, we dont necessarily know. The scariest part is that we cant actually see all the dangers a toy might pose.
Old risks persist alongside new ones
Beyond AI concerns, this years report found that many familiar hazards still threaten childrens safety. Toys containing toxic substancessuch as lead and phthalatescontinue to appear on online marketplaces, particularly those shipped from overseas.
Researchers also found counterfeit toys, including thousands of fake Labubu dolls, that likely bypassed safety testing altogether. Meanwhile, recalled toys remain available for purchase despite being illegal to sell.
Toys shouldnt harm our children, said U.S. PIRG Education Fund President Faye Park. Yet too often, toys that threaten kids mental or physical safety can still be found on store shelves.
Data privacy and hidden hazards
Investigators warn that AI toys not only pose behavioral risks but also threaten privacy. Many can record a childs voice, capture facial images, or collect other personal dataoften without meaningful disclosure.
Its one thing to rush AI products to market to find cures for pediatric cancer, said R.J. Cross, director of U.S. PIRGs Our Online Life campaign. Its another thing to rush to sell toy robots and teddy bears with chatbots in them. The companies making them havent even gotten the basics right.
The report also highlights ongoing hazards from water beads, button cell batteries, and high-powered magnetssmall items that can be deadly if swallowed.
Safety tips for families
The U.S. PIRG Education Fund advises parents and gift-givers to:
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Research products before purchase and avoid unfamiliar brands or third-party sellers.
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Check for recent recalls at SaferProducts.gov.
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Be cautious with toys containing small parts, batteries, magnets, or data collection features.
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Supervise childrens interactions with AI- or internet-connected toys.
As Murray put it, In todays digital toyland, the biggest dangers arent always visible.
Posted: 2025-11-13 18:39:45















