The CEO's choice of headgear drew boos from environmentalists despite the investment in hybrid manufacturing
Toyota on Tuesday unveiled a $912 million investment in U.S. plants, most of it going to ramp up hybrid vehicle production in the U.S., an announcement that was overshadowed by CEO Akio Toyoda hosting a red, white and blue NASCAR event in Japan while sporting a Trump-Vance shirt and red MAGA hat.
The investment ispart of a previously announced planto invest up to $10 billion in the U.S. by 2030, whichPresident Trump revealed last month. Most of the investments are expected to be completed by 2027. Toyota already leads hybrid vehicle production with more than 51% market share through the third quarter of this year, according to Motor Intelligence data.
The company is looking to further increase manufacturing of hybrid-compatible engines and vehicles at certain American facilities.
Customers are embracing Toyotas hybrid vehicles, and our US manufacturing teams are gearing up to meet that growing demand, Kevin Voelkel, senior vice president of manufacturing operations, said in a statement.
Political repercussions
Toyoda took note of recent US-Japan trade tensions during his bold display of pro-Trump sentiment but tried to maintain a neural stance the subject of tariffs.
Im not here to argue whether tariffs are good or bad. Every national leader wants to protect their own industry, Toyoda said ahead of the race.But environmental forces were quick to pounce.
By wearing President Trumps face on his chest, Chairman Toyoda has shown he will do anything to appease and cozy up to this anti-EV and anti-climate administration,said Adam Zuckerman, senior clean vehicles campaigner with Public Citizens Climate Program. "Seventy-five percent of polled Republicans and 90% of polled Democrats who own Toyotas said that the company should support stronger emissions standardsstandards that Toyota has worked with Trump to dismantle.
Electrification Toyota's way
Toyotas $912 million hybrid-investment announcement is aclear signalthat it is scaling up its U.S. manufacturing of electrified vehicles but the EV (battery-electric) portion of that strategy is still under development. But it's important to note that the focus is on electrified vehicles (specifically hybrids in this instance) rather than 100 % battery-electric vehicles only.
The $912 million will include expansion at plants in West Virginia, Kentucky, Mississippi, Tennessee and Missouri.Shifting production of hybrid-compatible engines/components to the U.S. helps mitigate import-tariff risks and respond to growing U.S. market demand.
Toyota notes that to date (U.S.) it has sold more than 6.6 million electrified vehicles (hybrid, PHEV, BEV, fuel-cell) in the U.S. since 2000.
It plans to launch two U.S.-made all-electric vehicles (BEVs) in 2025, and expand to seven EV models in the U.S. by mid-2027.
Posted: 2025-11-19 16:18:17















