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Globe NewsWire News Distribution Service

Press Release: Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising

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Category: Globe NewsWire News Distribution Service

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising on Paramount’s linear and digital channels will have access to continuous, transparent performance measurement,…


Posted: 2025-03-31 13:05:00

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