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Travel Daily News

Travel News: Harnessing The Halo Effect: How Travel Marketing Shapes Economic Growth

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Category: Travel Daily News
Research published in Economic Affairs in 2023 reinforces the power of a unified approach between branding and economic development. The key takeaway: Destination marketing has the power to shape broader perceptions of a particular place. Longwoods International, a market research consultancy, calls this the halo effect.
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Source:www.forbes.com


Posted: 2025-06-18 04:06:00

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