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Cybersecurity researchers warn that World Cup 2026 scammers are using AI-generated images, fake websites, and official-looking branding to make harder to detect than ever before.
Fans are being targeted through fake World Cup visas, bogus LEGO and Panini collectible stores, and fraudulent crypto coins designed to steal money, personal data, and digital wallet access.
Experts say consumers should avoid clicking links from ads or social media, double-check website URLs, and be wary of high-pressure sales tactics, countdown timers, and deals that seem too good to be true.
As excitement builds for the 2026 FIFA World Cup, cybersecurity experts are warning that scammers are already gearing up.
While fake ticket sales have long been a concern surrounding major sporting events, researchers at Malwarebytes say criminals are now using far more sophisticated tactics to target fans money, personal information, and even cryptocurrency wallets.
ConsumerAffairs spoke with Shahak Shalev, Global Head of Scam and AI Research at Malwarebytes, who explained that scammers are creating convincing fake websites, AI-generated images, and official-looking branding tied to the World Cup to trick consumers into letting their guard down.
The range from bogus travel visas and fake collectible stores to fraudulent crypto tokens and unregulated betting platforms all designed to capitalize on the hype surrounding one of the worlds biggest sporting events.
The are getting harder to spot
Shalev explained that the most current World Cup arent as easy for consumers to spot.
Previously, consumers would see more obvious red flags like typos, awkward phrasing or pixelated imagery, he said. AI has helped scammers step up their game.
Today, AI-generated images, text, and cloned websites are making , including these new examples from the World Cup, significantly harder to spot. Year-round, cybercriminals are leveraging AI tools to generate deepfakes, storefronts and advertisements that mimic legitimate companies flawlessly. Scammers leverage cultural moments and seasons to target consumers in new ways.
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A recent survey found that consumers are increasingly using AI tools to research purchases, compare prices, and find deals faster.
Shoppers who used AI to decide whether to buy now or wait for a sale estimated saving an average of $287 over the past year.
Experts say AI can be a helpful shopping assistant for comparing products and spotting discounts, but consumers should still double-check prices, reviews, and return policies before making major purchases.
Artificial intelligence is quickly becoming more than just a tool for writing emails or answering random questions its also changing the way Americans shop.
A new survey from CouponFollow found that more consumers are turning to AI-powered tools to research products, compare prices, and figure out the best time to buy.
According to the survey of more than 1,000 U.S. consumers, many shoppers say AI is helping them find deals faster and make smarter purchasing decisions. In fact, people who used AI advice to decide whether to buy immediately or wait for a sale estimated saving an average of $287 over the past year.
ConsumerAffairs spoke with Clay Cary, Senior Trends Analyst at CouponFollow, who says the findings reflect a growing shift in how consumers approach online shopping, with AI increasingly acting like a personal bargain-hunting assistant.
Key findings from the survey
The survey highlights just how quickly AI is becoming part of the modern shopping experience.
Heres a look at some of the key findings from the study:
81% of consumers have used AI tools to research a purchase
59% said AI helped them find a better deal faster than they could on their own.
More than half of AI shoppers also said they chose AI over traditional search engines because search results often feel cluttered with ads.
9% of AI shoppers have even asked AI whether they should buy immediately or wait for a sale
Those who followed the advice estimated saving an average of $287 over the past year.
Younger consumers, especially Gen Z, are leading the shift toward AI-assisted shopping.
The findings are based on an online survey of 1,007 U.S. consumers conducted in April 2026. Respondents represented a mix of genders and generations, with millennials making up the largest share of participants.
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