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How To Convert Through Your Shipping Policy: Ecommerce Shipping Advice

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Various factors contribute to whether a shopper purchases something from an online store. It could be the company’s branding, store design, price points—or a combination of all three. But these things will ultimately fall flat without the right shipping policy. Because shipping is such a crucial component of any e-commerce company’s overall supply chain and customer retention lifecycle, it should be treated as a way to grow the business.

How To Convert Through Your Shipping Policy

How do you use your store’s shipping policy to increase conversions? It requires more than customer-friendly wording because, what is an e-commerce website these days without a customer-friendly shipping policy? It’s a prerequisite to competing in the e-commerce space. However, there’s a marked difference between a shipping policy that results in low customer disputes, and one that does so while driving more sales.

Let’s discuss how brands can boost conversions through their shipping policies.

Be Clear And Transparent

The adage "honesty is the best policy" has stuck around for a reason. Telling the truth rarely reaps negative consequences that would have otherwise not occurred. This is especially true in e-commerce and shipping policies. Because to convert a customer requires them to process the order at the final screen. If you’ve left them in the dark about the shipping options and price points you have, you’ll not only lose a sale but also probably a customer for life. Failing to disclose the full range of shipping details also jeopardizes a store’s bottom line, as customers can take action against what they deem faulty business practices.

Likewise, using over complicated legal jargon hurts the customer experience, likely causing users to leave your site, or not understanding your terms and potentially being disappointed later. Even for brands that maintain a few less-than-stellar shipping guidelines (for example, a lack of expedited delivery options), they’ll still be better off letting customers know in simple language that five business days is as fast as shipping gets. If they can find a customer-centric way to explain the limitation, they’ll help their efforts even further. For the lost sales that do occur for stores with rigid, limiting guidelines, brands can rest assured that they weren’t going to get those sales anyway.

Allowing visitors to qualify shipping policies for their purposes, in turn, qualifies the user to the company. Create a quick FAQ page that breaks down things like shipping modes and timeframe, location options/limitations, tracking information, return info, refund policy and any noteworthy features (which of course should also be promoted consistently throughout your store).

Make It Accessible

When shoppers can view a shipping policy before wasting their time browsing a store, a more pleasant experience often ensues. Once a thorough and clear shipping policy has been crafted, test locations on your store for maximum user accessibility and experience.

This is to say, don’t hide the policy in your footer or within cluttered drop-down navigation. If your policy can’t be found within 15 seconds, you need to keep experimenting with new locations. Once you’ve discovered eye-catching places for your shipping policy, display it prominently on high-level pages like your homepage all the way to product pages and checkout screens. It’s also important to include your shipping policy in your automated post-purchase email to customers.

Given that the average cart abandonment rate is nearly 70 percent. It’s a good bet that abandonment rates would decrease and customer satisfaction would increase if more brands displayed their shipping guidelines in easy-to-see locations on their store.

Compete with Industry Standards (within Reason)

Note that within reason means every industry is different; what one brand offers may not be possible for another. The most popular example is Amazon’s "free" two-day shipping through Prime. Though shipping isn’t technically free because of Prime’s annual membership fee, consumers view it as such, and the program has spurred many other brands to adopt free shipping policies of their own.

This is supported by a retail study that found nine out of 10 consumers cited free shipping as their top incentive to shop online more. But if your margins don’t make sense to offer free shipping, don’t go broke trying to compete. You can win customers through product reliability, unique value proposition and exceptional customer service.

However, at the same time, you need to provide flexible options to satisfy customers. If this isn’t free shipping, offer various modes of transportation ranging from low-cost longer delivery windows to more costly next-day options. It’s also a must for customers to receive updated tracking access and automated delivery windows. Finally, if you can’t afford to offer free shipping, consider sweetening your terms by offering free shipping over a certain order volume, or free returns within 30 days.

Prove Shipping Reliability

When things go wrong in the shipping process, such as delays or damage due to poor packaging, even quality products get saddled with countless negative reviews. And like it or not, reviews are the main influential force that affects online purchases. In fact, almost 95 percent of people read online reviews before purchasing. Another study found that students were strongly affected by average reviews, but that individual negative and positive reviews overrode the influence of the average review rating. Older adults were influenced by negative reviews but not positive ones.

Far more affects product ratings and customer reviews than the listed terms in a shipping policy, though. A policy that can’t deliver on its terms will yield negative ratings since it’s well documented that people are more likely to share negative experiences than positive ones. So avoid anecdotal horror stories of defective products and delayed shipping in your reviews by setting realistic terms around shipping timeframes, package tracking and product quality on arrival. The good reviews will follow.

Running an e-commerce store requires doing several things right, but shipping policies that are competitive, clearly worded, accessible and proven to be reliable over time will do more to convert users consistently than any marketing campaign. If you’re unsure where to begin, use a sample shipping policy templateto assemble the high-level details of your policy.





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YouTube Business News Playlists

IMF Video: Actualización de Perspectivas de la economía mundial — Enero de 2025

Actualización de Perspectivas de la economía mundial — Enero de 2025
Play Video: Actualización de Perspectivas de la economía mundial — Enero de 2025


Se proyecta que el crecimiento mundial se sitúe en el 3,3% en 2025-26, por debajo de la media histórica del 3,7%. Pese a la estabilidad de las perspectivas, la economía mundial presenta trayectorias cada vez más divergentes. Más información en la última actualización de Perspectivas de la economía mundial. https://www.imf.org/es/Publications/WEO/Issues/2025/01/17/world-economic-outlook-update-january-2025

Published: 26th Jan 2025 05:03:37   By: IMF

IMF Video: 世界経済見通し2025年1月改訂版

世界経済見通し2025年1月改訂版
Play Video: 世界経済見通し2025年1月改訂版


2025~2026年の世界経済成長率予測は3.3%で、過去の平均である3.7%を下回る。世界経済の見通しは安定的に推移しているようだが、成長の道筋において、各国間の乖離が広がっている。詳細は最新の「世界経済見通し」で。https://www.imf.org/ja/Publications/WEO/Issues/2025/01/17/world-economic-outlook-update-january-2025

Published: 26th Jan 2025 05:03:31   By: IMF

IMF Video: Бюллетень «Перспективы развития мировой экономики» за январь 2025 года

Бюллетень «Перспективы развития мировой экономики» за январь 2025 года
Play Video: Бюллетень «Перспективы развития мировой экономики» за январь 2025 года


В 2025–2026 годах прогнозируется рост мировой экономики на уровне 3,3 процента, что ниже среднего исторического показателя 3,7 процента. Несмотря на устойчивые перспективы, в мировой экономике наблюдается все большее расхождение в траекториях роста. Подробнее об этом в новом Бюллетене «Перспективы развития мировой экономики». https://www.imf.org/ru/Publications/WEO/Issues/2024/10/22/world-economic-outlook-october-2024?cid=sm-com-tw-AM2024-WEOEA2024002

Published: 26th Jan 2025 05:03:23   By: IMF

IMF Video: 《世界经济展望》更新——2025年1月

《世界经济展望》更新——2025年1月
Play Video: 《世界经济展望》更新——2025年1月


预计2025-2026年全球经济增速为3.3%,低于3.7%的历史平均水平。尽管前景稳定,但世界经济在增长路径上的分化日趋严重。详见最新一期《世界经济展望》更新。 https://www.imf.org/zh/Publications/WEO/Issues/2025/01/17/world-economic-outlook-update-january-2025

Published: 26th Jan 2025 05:03:13   By: IMF

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مستجدات آفاق الاقتصاد العالمي – يناير 2025
Play Video: مستجدات آفاق الاقتصاد العالمي – يناير 2025


يُتوقع بلوغ النمو 3,3% في الفترة من 2025 إلى 2026، وهي نسبة أقل من المتوسط التاريخي البالغ 3,7%. وبرغم استقرار الآفاق، تبدو مسارات نمو الاقتصاد العالمي متباعدة. اقرأ المزيد في أحدث تقرير عن مستجدات آفاق الاقتصاد العالمي. https://www.imf.org/en/Publications/WEO/Issues/2025/01/17/world-economic-outlook-update-january-2025

Published: 26th Jan 2025 05:03:05   By: IMF

World Economic Forum Video: New Agreement on Plastics: What Will It Take?

New Agreement on Plastics: What Will It Take?
Play Video: New Agreement on Plastics: What Will It Take?


In December 2024, over 170 countries gathered to conclude a global treaty to reach a plastic pollution-free world by 2040. While negotiations were inconclusive, the countries sought to complete the process in 2025, highlighting an urgent, time-bound need to bridge remaining areas of divergence. What will it take to land the treaty to end plastic pollution and how can business and government be supported to tackle the issue in the interim? This session, from the Annual Meeting 2025, is linked to the ongoing work of the Global Plastic Action Partnership of the World Economic Forum. https://www.weforum.org/meetings/world-economic-forum-annual-meeting-2025/sessions/new-agreement-on-plastics-how-to-make-it-count/ Speakers: Inger Andersen, Executive Director, United Nations Environment Programme (UNEP) Hein Schumacher, Chief Executive Officer, Unilever Sarah Lamaison, Co-Founder and Chief Executive Officer, Dioxycle Diana Olick, Senior Correspondent, Climate and Real Estate, CNBC Dina Ercilia Boluarte, President of Peru, Office of the President of Peru Dion Travers George, Minister of Forestry, Fisheries and Environment, Department of Forestry, Fisheries and Environment of South Africa Alicia Bárcena Ibarra, Secretary of Environment and Natural Resources, Secretariat of Environment and Natural Resources of Mexico This is the full audio from a session at the Annual Meeting 2025 in Davos.  Catch up on all the action from the Annual Meeting 2025 at wef.ch/wef25 (http://wef.ch/wef25) and across social media using the hashtag #WEF25. Check out all our podcasts on wef.ch/podcasts (http://wef.ch/podcasts) :  YouTube: (https://www.youtube.com/@wef/podcasts) - https://www.youtube.com/@wef/podcasts Radio Davos (https://www.weforum.org/podcasts/radio-davos) - subscribe (https://pod.link/1504682164) : https://pod.link/1504682164 Meet the Leader (https://www.weforum.org/podcasts/meet-the-leader) - subscribe (https://pod.link/1534915560) : https://pod.link/1534915560 Agenda Dialogues (https://www.weforum.org/podcasts/agenda-dialogues) - subscribe (https://pod.link/1574956552) : https://pod.link/1574956552 Join the World Economic Forum Podcast Club (https://www.facebook.com/groups/wefpodcastclub) : https://www.facebook.com/groups/wefpodcastclub

Published: 10th Feb 2025 05:31:02   By: World Economic Forum

World Economic Forum Video: Shaping Future Buildings & Indigenous Voices for Change | WEF | Top Stories Week

Shaping Future Buildings & Indigenous Voices for Change | WEF | Top Stories Week
Play Video: Shaping Future Buildings & Indigenous Voices for Change | WEF | Top Stories Week


This week's top stories of the week include: 0:15 4 trends shaping future buildings – Liveable, sustainable, resilient and affordable real estate is essential to our shared future. As populations age, more buildings will have to adapt to the needs of older people, offering qualities such as accessibility and proximity to medical care. 2:07 6 Indigenous voices for change – The Indigenous leaders attended World Economic Forum’s Annual Meeting in Davos to shed light on the issues affecting their communities and discuss solutions. Though these crises are urgent, the leaders shared what makes them optimistic. 5:52 IMF’s Gita Gopinath’s Outlook for 2025 – While recent inflation drops have sparked talk of early rate cuts, the IMF's Gita Gopinath warns that the fight isn't over. Tight labor markets still warrant continued rate hikes, likely in the second half of 2024. 9:37 David Beckham champions kid’s rights – David Beckham is a footballing icon. Since 2005, he’s also been a Goodwill Ambassador for UNICEF. In 2015, Beckham launched the 7 Fund, named after his shirt number, to help vulnerable children get the best possible start in life. _____________________________________________ The World Economic Forum is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. We believe that progress happens by bringing together people from all walks of life who have the drive and the influence to make positive change. World Economic Forum Website ► http://www.weforum.org/ Facebook ► https://www.facebook.com/worldeconomicforum/ YouTube ► https://www.youtube.com/wef Instagram ► https://www.instagram.com/worldeconomicforum/  Twitter ► https://twitter.com/wef LinkedIn ► https://www.linkedin.com/company/world-economic-forum TikTok ► https://www.tiktok.com/@worldeconomicforum Flipboard ► https://flipboard.com/@WEF #WorldEconomicForum

Published: 8th Feb 2025 01:01:10   By: World Economic Forum

World Economic Forum Video: Trade Tech: Delivering for People | World Economic Forum Annual Meeting 2025

Trade Tech: Delivering for People | World Economic Forum Annual Meeting 2025
Play Video: Trade Tech: Delivering for People | World Economic Forum Annual Meeting 2025


In times of crisis, trade plays a crucial role in the delivery of essential goods and the functioning of economies. Where can we improve our information sharing, preparedness and supply chains to deliver in all circumstances? This session is directly linked to the ongoing work of the Supply Chain, TradeTech and Trade Facilitation communities of the World Economic Forum. The 55th Annual Meeting of the World Economic Forum will provide a crucial space to focus on the fundamental principles driving trust, including transparency, consistency and accountability. This Annual Meeting will welcome over 100 governments, all major international organizations, 1000 Forum’s Partners, as well as civil society leaders, experts, youth representatives, social entrepreneurs, and news outlets. The World Economic Forum is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. We believe that progress happens by bringing together people from all walks of life who have the drive and the influence to make positive change. World Economic Forum Website ► http://www.weforum.org/ Facebook ► https://www.facebook.com/worldeconomicforum/ YouTube ► https://www.youtube.com/wef Instagram ► https://www.instagram.com/worldeconomicforum/ X ► https://twitter.com/wef LinkedIn ► https://www.linkedin.com/company/world-economic-forum TikTok ► https://www.tiktok.com/@worldeconomicforum Flipboard ► https://flipboard.com/@WEF #Davos2025 #WorldEconomicForum #wef25

Published: 6th Feb 2025 10:53:42   By: World Economic Forum

World Economic Forum Video: Tariffs, globalization, and democracy, with Harvard economist Dani Rodrik

Tariffs, globalization, and democracy, with Harvard economist Dani Rodrik
Play Video: Tariffs, globalization, and democracy, with Harvard economist Dani Rodrik


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Published: 6th Feb 2025 05:48:29   By: World Economic Forum

World Economic Forum Video: 5 Global Risks & Women’s Health Gap | WEF | Top Stories of the Week

5 Global Risks & Women’s Health Gap | WEF | Top Stories of the Week
Play Video: 5 Global Risks & Women’s Health Gap | WEF | Top Stories of the Week


This week's top stories of the week include: 0:15 5 global risks facing the world – The Global Risks Report 2025, produced by the World Economic Forum in collaboration with Marsh McLennan and Zurich Insurance Group, offers a sobering outlook for the future. Nearly two-thirds of surveyed experts anticipate a turbulent decade ahead, with no expectation of calmer times. 2:58 Why women’s health is often ignored – Women spend 25% more of their lives in poor health than men, despite having a longer life expectancy. Nine key conditions account for one-third of this women’s health gap. Seven are conditions that affect women only. They include breast cancer, endometriosis and menopause. 5:40 Protectionism harms global trade – Protectionism involves restricting imports, often by putting tariffs on them to defend industries from foreign competition. In the short term, protectionism can boost domestic economies, creating jobs and swelling government revenues. But it can also reduce consumer choice and lead to trade retaliation from other nations along with a more uncertain global economic environment. 9:27 Most in-demand health career – With nearly 29 million nurses worldwide, nursing is the largest healthcare profession. However, a global shortage persists, with 6 million unfilled positions before the pandemic—89% in low and lower-middle-income countries. This gap impacts both healthcare outcomes and economic growth. _____________________________________________ The World Economic Forum is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. We believe that progress happens by bringing together people from all walks of life who have the drive and the influence to make positive change. World Economic Forum Website ► http://www.weforum.org/ Facebook ► https://www.facebook.com/worldeconomicforum/ YouTube ► https://www.youtube.com/wef Instagram ► https://www.instagram.com/worldeconomicforum/  Twitter ► https://twitter.com/wef LinkedIn ► https://www.linkedin.com/company/world-economic-forum TikTok ► https://www.tiktok.com/@worldeconomicforum Flipboard ► https://flipboard.com/@WEF #WorldEconomicForum

Published: 1st Feb 2025 12:00:01   By: World Economic Forum

Reuters Video: Travel operator TUI's profit jumps but weak bookings drag on shares | REUTERS

Travel operator TUI
Play Video: Travel operator TUI's profit jumps but weak bookings drag on shares | REUTERS


Europe's largest travel operator TUI reported a jump in first-quarter profit and maintained its profit outlook for the coming year, but saw its shares sink more than 9% as bookings growth weakened. #News #Reuters #Newsfeed #tui #europe #travel #earnings Read the story here: https://reut.rs/3WXTnl7 👉 Subscribe: http://smarturl.it/reuterssubscribe Keep up with the latest news from around the world: https://www.reuters.com/ Follow Reuters on Facebook: https://www.facebook.com/Reuters Follow Reuters on Twitter: https://twitter.com/Reuters Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en

Published: 11th Feb 2025 01:31:10   By: Reuters

Reuters Video: Fresh Trump tariffs catapult gold to record high | REUTERS

Fresh Trump tariffs catapult gold to record high | REUTERS
Play Video: Fresh Trump tariffs catapult gold to record high | REUTERS


Gold prices soared to a record high, driven by safe-haven demand after US President Donald Trump imposed fresh tariffs on steel and aluminum imports, raising concerns about inflation and a potential global trade war. #News #Reuters #Newsfeed #gold #prices #tariffs #trump #steel #aluminum Read the story here: https://reut.rs/3QezVwC 👉 Subscribe: http://smarturl.it/reuterssubscribe Keep up with the latest news from around the world: https://www.reuters.com/ Follow Reuters on Facebook: https://www.facebook.com/Reuters Follow Reuters on Twitter: https://twitter.com/Reuters Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en

Published: 11th Feb 2025 01:28:03   By: Reuters

Reuters Video: BP promises fundamental reset as Q4 profit hit four-year low | REUTERS

BP promises fundamental reset as Q4 profit hit four-year low | REUTERS
Play Video: BP promises fundamental reset as Q4 profit hit four-year low | REUTERS


BP reported a quarterly profit of $1.17 billion, its lowest in four years and weaker than expected. The company also pledged to reset its strategy after news over the weekend that investor Elliott Management had built up a stake. #News #bp #energy #oil #earnings #Reuters #Newsfeed Read the story here: https://reut.rs/4hPRJtQ 👉 Subscribe: http://smarturl.it/reuterssubscribe Keep up with the latest news from around the world: https://www.reuters.com/ Follow Reuters on Facebook: https://www.facebook.com/Reuters Follow Reuters on Twitter: https://twitter.com/Reuters Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en

Published: 11th Feb 2025 01:19:49   By: Reuters

Reuters Video: 'Lose-lose' US tariffs will fuel inflation: EU trade chief | REUTERS


Play Video: 'Lose-lose' US tariffs will fuel inflation: EU trade chief | REUTERS


‘Tariffs are taxes, bad for businesses, and worse for consumers,’ the EU's trade chief Maros Sefcovic said about US tariffs adding that they will cause inflation and create a 'lose-lose' scenario. #News #Reuters #Newsfeed #tariffs #donaldtrump #eu Read the story here: https://reut.rs/3CLNbFW 👉 Subscribe: http://smarturl.it/reuterssubscribe Keep up with the latest news from around the world: https://www.reuters.com/ Follow Reuters on Facebook: https://www.facebook.com/Reuters Follow Reuters on Twitter: https://twitter.com/Reuters Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en

Published: 11th Feb 2025 01:05:42   By: Reuters

Reuters Video: Shares in Gucci owner Kering rise on turnaround hopes | REUTERS

Shares in Gucci owner Kering rise on turnaround hopes | REUTERS
Play Video: Shares in Gucci owner Kering rise on turnaround hopes | REUTERS


Luxury group Kering's fourth-quarter sales were hit by a continued slump at its main brand Gucci, but a slight improvement in the group's performance in major markets China and the United States buoyed investors. #News #Reuters #Newsfeed Read the story here: https://reut.rs/4hvLPyb 👉 Subscribe: http://smarturl.it/reuterssubscribe Keep up with the latest news from around the world: https://www.reuters.com/ Follow Reuters on Facebook: https://www.facebook.com/Reuters Follow Reuters on Twitter: https://twitter.com/Reuters Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en

Published: 11th Feb 2025 12:51:58   By: Reuters

Business Video: 'Hard to find anything good': CNN's Matt Egan explains why inflation jumped in January


Play Video: 'Hard to find anything good': CNN's Matt Egan explains why inflation jumped in January


Consumer prices surged last month, driving inflation up to 3% for the first time since last June. Egg prices drove a large part of the increase in food. #cnn #news #cpi #inflation

Published: 12th Feb 2025 04:10:21   By: CNN

Business Video: China hits back as Trump’s tariffs go into effect

China hits back as Trump’s tariffs go into effect
Play Video: China hits back as Trump’s tariffs go into effect


Beijing announced a broad package of economic measures targeting the United States on Tuesday, hitting back after US President Donald Trump imposed 10% tariffs on Chinese imports. #CNN #News

Published: 4th Feb 2025 12:52:55   By: CNN

Business Video: 'I saw myself as a sex slave.' CNN speaks with survivors of alleged abuse at halal food company


Play Video: 'I saw myself as a sex slave.' CNN speaks with survivors of alleged abuse at halal food company


Last September, Malaysian police rescued more than 600 children from a group which publicly operated as a global halal food company. CNN spoke with more than a dozen former survivors to learn how they were treated. #CNN #News

Published: 3rd Feb 2025 05:28:33   By: CNN

Business Video: Top economist predicts what impact Trump's tariffs will have on Americans

Top economist predicts what impact Trump
Play Video: Top economist predicts what impact Trump's tariffs will have on Americans


President Donald Trump announced extraordinary new tariffs over the weekend on Mexico, Canada and China, and the leaders of all three countries have since announced retaliatory measures. Former Deputy Director of the National Economic Council Jason Furman joins CNN's Kasie Hunt to discuss the impacts tariffs will have on Americans' lives. #CNN #News

Published: 3rd Feb 2025 03:47:04   By: CNN

Business Video: Canadian PM candidate warns Americans will be 'astonished' by Canadian response

Canadian PM candidate warns Americans will be
Play Video: Canadian PM candidate warns Americans will be 'astonished' by Canadian response


In an interview with CNN's Fareed Zakaria, Canadian prime minister candidate and former foreign and financial minister Chrystia Freeland slams Trump's tariff on imports from Canada as a "betrayal" and "utter madness." #CNN #News

Published: 3rd Feb 2025 12:23:25   By: CNN

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