Make Amazon notify you only when you're saving money

• Rufus in the Amazon app can trackthe price of anyitemand can even 'Auto Buy' for you if youre a Prime member

• Turn on Amazon app notifications, open the product page, tap Ask Rufus, set your target price or % drop, and wait for the alert

• Use alerts to pre-stalk big sales, restock household staples at a good price, and slow down impulse buys

Imagine telling Amazon, Notify me when this TV drops below $499, and then going back to your life. Well, thats basically what Rufus price alerts do and they can save you time and money.

Rufus is Amazons AI shopping assistant built into the app and website. It can show price history, set price alerts, and even auto-buy something for you once it hits your target price.

Below is a step-by-step guide that you can use to start setting price alerts on Amazon and only buy when the price is right.

First, make sure youre familiar with Rufus (and notifications on)

The first thing you need to do is get familiar with Rufus and where youll access the AI tool on the Amazon app and website.

Where Rufus lives:

• In the Amazon app (iOS/Android), look for a little Rufus logo with colorful chat bubbles or the Ask Rufus button. Youll find both on individual product pages as well as near the bottom of the screen.
• Also, on Amazon.com, you can find Rufus near the search bar at the top or on individual product pages. But you CANNOT set price alerts on the website, only via the Amazon app.

Turn on notifications first (or this whole thing is pointless):

• Open the Amazon app Account Settings Notifications.
• Also, make sure app notifications are allowed for Amazon in your phone settings and that shopping/price notifications are enabled in the app.
• If notifications are off, Rufus can track the price, but youll never see the alert.

To make price alerts happen, you dont need a special subscription beyond a basic Amazon account. But if you want to use the Auto Buy feature, youll need to be a Prime member.

Method #1 Manually set your price alert

This is the tap it and go manual method that many of you will probably use.

1. Open the Amazon app.
2. Go to the exact product page you care about and make sure youve selected the right size/color/configuration first, because alerts are tied to that specific product version.
3. There currently is not a Set price alert buttonon the product page. You actually need to open Rufus first and type Set price alert.
4. Rufus will then show you the current price of the product as well as the 30-day lowest price.
5. Youll then be asked What price would you like to be notified at? You just type the price you want to pay.
6. Rufus will then pull up a price alert review and give you a couple other alert options that you can choose if you like.
7. At this point, you can also select Auto Buy if youre a Prime member. When youcheck the Auto Buy box, Amazon will actually buy the item for you once it reaches your pre-selected price point.
8. Last, tap Create price alert and youre done.

Once thats set, Rufus will check every 30 minutes for price changes and send you a notification when it hits your target.

Pro tip: When using Auto Buy, Amazon automatically places the order using your default payment method and default shipping address. And dont worry, youll get notified that the order has been placed and you have a 24-hour cancellation window to change your mind. Also, be aware that auto-buy requests stay active for up to six months or until you cancel them.

Method #2 Just ask Rufus to set the alert

You can also talk to Rufus directly via your phone to set up your price alert.

Heres how to make it happen:

1. Open the product page in the Amazon app.
2. Tap the Rufus icon / Ask Rufus button.
3. Tap the microphone icon and say something like:
   • Set a price alert for this if it drops below $500.
   • Let me know if this falls 15%.
   • Set a price alert at $16.99 and auto-buy it when it hits that price.
4. Rufus will then confirm the item, your target price or percentage-off, and whether you want Auto Buy.

Behind the scenes, talking to Rufus does the same thing as manually typingSet price alert, it just feels a little more tech-savvy.

How to actually find your price alerts

As is the case withmany features on Amazon, they dont always make things easy to find.

As a matter of fact, when using their website (not the app), they make it impossible to find the price alerts that youve previously set up.

Heres exactly how to find your price alerts:

• On the Amazon app, tap the three horizontal lines (menu) at the bottom, then Account, then in the Orders section tap on Your Price Alerts, then Manage Price Alerts.
• Even easier when using the app, you can simply tap Rufus and say Manage my price alerts and youll get instant access to them.
• On the website, youre out-of-luck. As of right now, you can only access your price alerts via the Amazon app. I verified this with an Amazon rep after a lengthy phone call. Hopefully theyll fix this in the near future.

Once you find your price alerts, you can tweak them how you want or cancel them altogether. This is also the spot where you can turn Auto Buy on or off.

Smart ways to actually use Rufus alerts

Here a few of my favorite ways to use these price alerts to save money in real-life:

Pre-sale stalking:

Before big shopping days like Prime Day / Black Friday / Cyber Monday, set price alerts on your maybe or wish items. Then let Rufus do the tracking instead of you refreshing your cart 40 times.

Stock-up strategy:

For stuff my family buys over and over (things like detergent, pet food, razor refills), I like to set a reasonable price target and then let Auto Buy do the work for me whenever the price is right. It saves me a lot of time and I know Im always getting a deal.

Impulse-control hack:

If you train yourself to only buy when Rufus hits your target price, youve basically turned every I want it now purchase into Ill wait for a real discount. Think of this as a built-in cooling-off period and it often keeps your impulses purchases under wraps.

The suit is modeled on the giant tobacco lawsuit that resulted in a massive $206 billion settlement

• Landmark lawsuit accuses top brands of knowingly creating addictive, disease-linked foods

• City compares tactics of food giants to Big Tobaccos historic deception

• Officials say companies must help offset billions in health care costs

San Francisco City Attorney David Chiu has filed a potentially groundbreaking lawsuit against 10 of the nations largest food manufacturers, accusing them of engineering and marketing ultra-processed foods that have fueled a nationwide health crisis. The defendants include Kraft Heinz, Mondelez, Post Holdings, Coca-Cola, PepsiCo, General Mills, Nestl USA, Kellogg, Mars, and ConAgra.

These companies created a public health crisis with the engineering and marketing of ultra-processed foods, Chiu said at a Tuesday press conference. They took food and made it unrecognizable and harmful to the human body These companies engineered a public health crisis, they profited handsomely, and now they need to take responsibility.

Mayor Daniel Lurie joined Chiu in supporting the lawsuit, calling it an effort to ensure that San Francisco families deserve to know whats in their food and arent misled about the products in our grocery stores.

What makes ultra-processed foods different

The citys complaint argues that ultra-processed foodsranging from sodas and chips to boxed macaroni, processed meats, and breakfast cerealspose unique health risks beyond their high sugar or fat content. These products are industrially reconstituted mixtures of additives, emulsifiers, flavor enhancers, and chemically modified ingredients designed to boost cravings and consumption.

According to the lawsuit, these foods now make up about 70% of the U.S. food supply, giving the illusion of consumer choice while fueling chronic disease.

Health toll tied to engineered foods

Public health officials say the shift toward ultra-processed foods has coincided with sharp increases in obesity, diabetes, colorectal cancer, heart disease, and depression. San Francisco Health Director Daniel Tsai called the lawsuit a critical step toward protecting the health of our communities, noting that low-income and minority populations have been hit hardest by aggressive marketing.

UCSF physician Dr. Kim Newell-Green added that research now links these products to serious diseasesincluding Type 2 diabetes, fatty liver disease, heart disease, colorectal cancer, and even depression at younger ages.

Big Tobaccos influence on Big Food

The complaint draws direct parallels to the tobacco industry, which entered the food business in the 1960s when companies like Philip Morris and RJ Reynolds bought up major food brands. San Francisco alleges those corporations transferred their knowledge of addiction science to the food sector, deliberately crafting productsand marketing campaignsdesigned to hook consumers, especially children.

By the 1990s, internal Kraft documents showed the companys Kids Task Force boasting that its promotions reached 95% of U.S. children ages 612. The lawsuit also cites marketing campaigns that disproportionately targeted Black and Latino children, who see 70% more ads for ultra-processed products than white children.

Industry knew the dangers, suit alleges

City lawyers say executives had actual knowledge of the harm decades ago. In 1999, top leaders from Kraft, Pillsbury, and other major food companies met to discuss the mounting health crisis caused by their products. When a Kraft vice president warned that the industrys tactics were inflicting a public health toll rivaling that of tobacco, his warnings were ignored.

Despite these warnings, the companies continued to push increasingly addictive foods, the lawsuit states.

Financial fallout and local impact

Health care costs linked to diet-related diseases have soared. U.S. health expenditures now account for nearly 20% of GDP, and by 2031 could hit $7 trillion. San Francisco alone spends billions each year on Medi-Cal, employee benefits, and public health programs, with diabetes alone responsible for $85 million in hospital charges in 2016.

Supervisor Shamann Walton, who joined the announcement, said the city will also examine its own food purchasing practices. For decades, our communities have paid the price for an industry that put profit ahead of people, Walton said.

Legal aims and next steps

Filed in San Francisco Superior Court, People of the State of California v. Kraft Heinz Company, Inc., et al. alleges violations of Californias Unfair Competition Law and public nuisance statute. The city seeks injunctions against deceptive marketing, restitution, and civil penalties to help offset health care costs.

Law firms Andrus Anderson, DiCello Levitt, and Morgan & Morgan are co-counsel on the case. DiCello Levitt partner Diandra Fu Debrosse said, San Francisco is leading the way in holding corporations accountable for engineering a public health crisis.

A precedent-setting case

This litigation is about more than accountability, said Jennie Lee Anderson of Andrus Anderson LLP. Its about giving San Francisco the tools to protect its residents for generations to come.

City officials say they hope the lawsuit will set a national precedentmuch as states tobacco lawsuits did a generation agoby forcing food giants to face the costs of a crisis they helped create.The landmark class-action settlement for the tobacco industry the Tobacco Master Settlement Agreement (MSA) committed major U.S. cigarette manufacturers to pay the states an estimated US$206 billion over the first 25 years.

The state also charges the Chinese company violates consumers' privacy

ArizonaAttorney General Kris Mayes has announced the filing of a lawsuit against Temu, the Chinese online shopping platform, for violations of the Arizona Consumer Fraud Act, including unlawful data collection, violations of customers privacy, and counterfeiting some of Arizonas most iconic brands.

We allege that Temu has repeatedly and willfully violated the Arizona Consumer Fraud Act and put the privacy of Arizonans, including minors, at extreme risk, said Mayes. Arizonans should be aware that behind Temus low prices and shiny advertising, there is real danger. The Temu app can infect users devices with malware to steal their private data while carefully hiding its tracks.

The complaint, filed in Maricopa County Superior Court, alleges that Temu deceives customers in multiple ways after luring them in with hard-to-beat prices.

After aggressive marketing efforts in Arizona and across the United States, Temus mobile app rose in popularity to become the most-downloaded shopping app in the U.S. in 2023 on both Apple iOS and Google Android operating systems. Temu is responsible for tens of millions of shipments to the United States each yearincluding purchases made, finalized, and received in Arizonathrough a network of more than 80,000 China-based sellers.

Harvests users' data

However, the complaint alleges that Temu does much more than provide Arizonans access to cheap goods. Modeled after an earlier Chinese app, Pinduoduo, the Temu app is allegedly designed to harvest sensitive user data without users knowledge or consent and to evade detection.

Temu allegedly collects an alarming amount of sensitive user data and personally identifiable information (PII) that goes far beyond what is necessary for a typical online shopping app. According to the lawsuit, the app secretly infiltrates users devices to access and harvest sensitive information, including the users precise physical location, the phones microphone and camera, and the users private activity on other apps installed on the phone, all without their knowledge or consent.

A review of the Temu apps code allegedly shows that it is purposely designed to evade front-end security review, using multiple layers of encryption to shield its processes from forensic inspection. The app is even able to edit its own code once downloaded to a consumers phone, potentially allowing it to exploit users PII and other dataor otherwise control the devicein unknown and unknowable ways.

These serious privacy risks are compounded by the fact that Temu is wholly owned by a Chinese company and subject to Chinese law, including laws that mandate secret cooperation with the Chinese Communist Partys intelligence apparatus, Mayes said.

Other accusations

In addition to the alleged privacy violations, the complaint also alleges that Temu has engaged in deceptive and unfair trade practices in the offer and sale of products and in the resolution of consumer complaints, including:

• Advertising items that look nothing like the items that eventually arrive;

• Faking customer reviews;
• Using consumer payment information to order items the consumer never asked for;
• Misappropriating the intellectual property of U.S.-owned companies, including some of Arizonas most iconic brands including the Arizona Cardinals, Fender Guitars, the University of Arizona, Arizona State University, and Northern Arizona University;
• Charging for goods not ordered or not delivered;
• Using bait and switch signup schemes to lure users to invite their friends to the app in exchange for the promise of prizes and rewards that never arrive; and
• Using forced labor in clear violation of U.S. trade policies.

I will not stand by while a Chinese company vacuums up reams of sensitive data from Arizonans phones and profits from deception and abuse, said Attorney General Mayes. We are taking Temu to court to stop these practices, protect Arizonans privacy, and hold Temu fully accountable under Arizona law.


Read the Attorney Generals complainthere.

The tariff fight hiding in your Costco cart

• Costco is suing the federal government to protect its ability to get refunds on Trump-era tariffs it paid on imported products

• Those tariffs are already baked into prices, showing up as higher costs, fewer promos, and more Kirkland and non-tariff-country options

• If Costco wins, you wont see instant price drops, but it gives them more room to hold prices down and avoid future hikes

Costco just filed a lawsuit that most club members will never read, but the outcome could shape what you pay for a lot of stuff in your cart over the next few years.

The warehouse club is suing the federal government to protect its ability to get refunds on Trump-era tariffs it already paid on imported goods. Those tariffs, imposed using emergency powers, are now being challenged at the Supreme Court.

Heres the simple version:

• Costco has been paying extra fees (tariffs) on many imported items.
• A big Supreme Court case may decide those fees were illegal.
• Costco doesnt want to miss its chance to get that money back if possible.

If Costco wins, it wont mean instant rollbacks on every price tag, but it definitely will give them more wiggle room to keep prices low for their members.

How tariffs show up in your cart (even if you never see the word)

Tariffs are basically extra taxes on imported products. When they go up, someone has to eat that cost:

• Sometimes shoppers eat the costs in the form of higher prices.
• Sometimes Costco eats the costs in the form of smaller profit margins.
• Most of the time its actually a mix of both.

Costco leans heavily on imports (produce, appliances, coffee, cooking oils) and has admitted tariffs raised some of their costs.

To soften the blow, the warehouse club has been doing the following:

• Shifting more products into Kirkland Signature, where it controls the price and margins.
• Sourcing more from countries that arent hit by the tariffs.
• Quietly raising prices, or reducing the number of promos, in certain categories.

So even if youve never thought about tariffs, theyre already baked into the price of things like small appliances, some packaged foods, toys, clothing, and seasonal goods.

If Costco gets tariff refunds, will their prices drop?

Short answer: dont expect a Tariff Rebate Sale banner.

Costco is asking the court for a full refund of duties it has already paid under these contested tariffs. Analysts say companies across the board could be chasing as much as $90 billion in refunds if the Supreme Court says the tariffs went too far.

You probably wont see a line item that says tariff refund. But over the next couple of years, refund money makes it easier for Costco to hold prices steady instead of hiking them up every time their costs change.

Use Costcos strengths while the legal fight drags on

While courts and politicians argue, shoppers can still tap into Costcos strengths:

• Executive membership math: If youre spending enough to make the 2% reward pay for the upgrade, youre essentially getting a built-in discount on everything, tariffs or not.
• Price checks vs. Amazon and Walmart: Tariff pressure can hit all retailers, but Costcos bulk model often keeps it cheapest on per-unit pricing. Check per-ounce or per-count, not just sticker price.
• Returns on big-ticket imports: If youre on the fence about a pricey imported appliance or gadget thats gotten more expensive because of tariffs, Costcos liberal return policy is there to help. If it underperforms or you regret the splurge, their return policy makes it much easier to bring it back than at most other stores.

How to future-proof your Costco spending

No matter how the Supreme Court ends up ruling, the tariff situation this year proved that policy can change the prices you pay quickly.

With that said, its smart to consider building a little tariff protection into how you shop these days:

• Stock up smart and dont panic buy. If you see a sharp increase on a staple you use constantly, buy a bit more than usual. But be sure to stick to items that actually store, (or freeze) well.
• Make Kirkland your default, brand names your splurge. Assume Kirkland is where Costco will pass along cost relief first if tariffs get rolled back or refunds come through.
• Watch news about tariffs like you watch gas prices. Big shifts can hint that electronics, holiday goods, or certain foods may get more expensive down the road.

Low prices looked good but mandatory fees weren't disclosed

• Nation's largest apartment manager deceived renters by advertising low prices then adding mandatory fees

• $23 million will go directly to consumers who were overcharged by hidden fee practices

• New court order requires upfront disclosure of all monthly costs before taking any payments

If you've been apartment hunting lately, you've likely encountered this frustrating scenario: You see an attractive rental price online, only to discover at lease signing that mandatory fees push your monthly cost hundreds of dollars higher.

Now federal regulators are cracking down on this deceptive practice in a major way.

What's happening with Greystar's settlement

On December 2, 2025, Greystar the nation's largest multi-family rental property manager agreed to pay $24 million to settle charges that it misled consumers about true rental costs.

The Federal Trade Commission and Colorado alleged that Greystar displayed deceptively low rental prices that excluded fixed, mandatory monthly fees. Instead of showing the total amount renters would actually pay each month, the company buried additional costs in the fine print.

"Greystar misled consumers by advertising low rent prices and then adding mandatory fees at the end of the sales process," said Christopher Mufarrige, Director of the FTC's Bureau of Consumer Protection.

The settlement requires Greystar to pay $23 million directly to harmed consumers, plus $1 million to Colorado.

New transparency requirements take effect

Under the court order, Greystar must now:

• Display total monthly leasing prices prominently when advertising partial pricing

• Clearly disclose all fees, their amounts, purposes, and whether they're mandatory before taking any payment

• Stop misrepresenting rental costs and property services

This means no more surprise fees appearing after you've already invested time in the application process.

How to protect yourself from rental fee tricks

While this settlement addresses one major player, many rental companies still use similar tactics. Here's how to avoid getting trapped:

1. Ask for the total monthly cost upfront, including all mandatory fees, before viewing any property

2. Request a written breakdown of every fee you'll pay monthly, annually, and at move-in

3. Don't pay application fees until you've seen the complete cost structure

4. Screenshot or save advertised prices in case you need to dispute charges later

5. Report deceptive rental advertising to the FTC at ReportFraud.ftc.gov

Red flags to watch for

Be especially wary when rental listings show prices that seem too good to be true for the area. Common hidden fees include:

• Amenity fees for pools, gyms, or common areas

• Utility administration fees

• Trash and recycling charges

• Pet fees beyond deposits

• Parking fees not mentioned in base rent

The bottom line: This $24 million settlement sends a clear message that rental companies can't bait-and-switch consumers with hidden fees. While Greystar now faces strict transparency requirements, you still need to be your own advocate when apartment hunting. Always demand complete pricing upfront, and don't hand over any money until you know exactly what you'll pay each month.