Every successful veterinary clinic needs a consistent clientele. However, many clinics deal with client fluctuation. Luckily, there are ways to improve client retention at your veterinary clinic! Keep reading to learn about these great suggestions.
Create a Feedback System
Feedback helps you see things you don’t notice, and by creating a feedback system for clients, your veterinary clinic can improve client satisfaction. Create surveys and allow clients to give their opinion on different clinic aspects. Maybe pet owners enjoy the short waiting room times but want to see more staff interaction. Ultimately, feedback will keep clients and enhance the clinic experience.
Always Provide a Welcoming Environment
People are willing to go back to places that feel welcoming, including a veterinary clinic. By providing a welcoming environment, you can reduce client and pet stress. To create a calm space, you can provide things with the pet’s interest in mind. For instance, providing comfortable beds is a practical way to reduce stress in animal patients.
Spend Quality Time With Patients
Though many clients bring their pets to clinics for medical attention, it’s still important to spend quality time with the patients. Unless an animal needs immediate care, don’t rush the clinic visit. Allow pets to become comfortable in the clinic and chat with the owners before starting an appointment. This quality time will allow clients and pets to ease their nerves before medical care.
Consider Discounts or Loyalty Programs
Another way to improve client retention at your veterinary clinic is to implement discounts or loyalty programs. Many clinics use a referral discount method, where clients can receive things by recommending the clinic to family or friends. For example, a referral discount maybe a coupon for a free grooming session. For loyalty programs, your clinic can offer free or discount services after a client books a specific number of appointments (i.e., one free exam after five exams).
Prioritize Client Communication
Quality communication is essential for all sectors of the medical industry. Your veterinary clinic can significantly improve client retention by prioritizing communication. Make sure your staff schedule follow-up phone calls, send reminders for upcoming visits, and engage with clients during their pet’s appointments.
