Packaging can be the deciding factor between a product performing well and tanking. It’s the last bit of advertising you get to do before a customer decides to buy, so it’s crucial to get it right. Read on to discover our tips for designing your own product packaging.
Remember Your Brand
A stranger looking at your packaging should be able to instantly tell what you’re selling and who your company is. Are you offering an eco-friendly vegan food option? Make your packaging reflect this. You can use words and phrases to suggest your brand identity, but even the packaging material can convey this message.
With the previous example, you might use recycled cardboard to emphasize your commitment to sustainability. Every part of your packaging needs careful consideration and should tell your brand’s story.
Choose the Best Colors
Perhaps even more effective than words, colors can help your customers instantly understand the experience you want to give them. Red is best to convey excitement and passion, and you can darken it to make your product seem more luxurious. On the other hand, blue can give a sense of stability and traditionalism.
Ask the Right Questions
Taking charge of your packaging design will put you in a room with lots of people who know their respective industries well. Packaging companies, plastic molding companies, and more will look to you for their orders. How do you want your package to look? While you have the final say, use these experts to your advantage and ask questions at every step of the way to ensure you set yourself up for success.
When asking questions about injection molded parts, for example, you should inquire about the lifespan of products. Don’t be afraid to defer to an expert who knows their industry better than you—explain what you want and listen to their proposal on how they’ll achieve it.
Now that you know these tips for designing your own product packaging, you can get the look you want and appeal directly to the audience only you know best!
Marine biologist La Danaa Kanhai explains how peoples' livelihoods are connected to the ocean in the Caribbean and therefore we must protect it.
The United Nations is an international organization founded in 1945. Currently made up of 193 Member States, the UN and its work are guided by the purposes and principles contained in its founding Charter.
The UN has evolved over the years to keep pace with a rapidly changing world.
But one thing has stayed the same: it remains the one place on Earth where all the world’s nations can gather together, discuss common problems, and find shared solutions that benefit all of humanity.
#UnitedNations
Published: 2nd Jul 2022 04:00:05 By: United Nations
United Nations Video: "Believe in the Power of Change" Interview with Rebeca Grynspan (UNCTAD) - Awake at Night #shorts
Ambassador Ronaldo Costa Filho, Permanent Representative of Brazil and President of the Security Council for July on the programme of work of the Security Council in July 2022.
Published: 1st Jul 2022 08:57:48 By: United Nations
United Nations Video: Turning the Tides for the Ocean: Five Key Outcomes from the Ocean Conference | United Nations
Urgency, solutions, commitments, a political declaration and breakthroughs: these are the five key accomplishments of the United Nations Ocean Conference, held from 27 to 1 July in Lisbon.
“The ocean connects us all,” declared United Nations Secretary-General António Guterres, opening the event which also saw the participation of leading officials, scientists and activists including Jason Momoa, the actor who plays Aquaman and who was named at the Conference as the new United Nations Environment Programme (UNEP) Advocate for Life Under Water.
Published: 1st Jul 2022 08:05:55 By: United Nations
United Nations Video: Suriname, Western Sahara, Yemen & other topics - Daily Press Briefing (1 July 2022)
Daily Noon Briefing by Stéphane Dujarric, Spokesperson for the Secretary-General.
Highlights:
- Suriname
- Deputy Secretary-General
- Western Sahara
- Yemen
- Ukraine
- Lebanon
- South Sudan
- Nigeria
- South Africa
- Colombia
SURINAME
The Secretary-General is traveling to Suriname, and he will arrive there early tomorrow morning.
As a reminder, during his trip to Suriname, the Secretary-General is scheduled to visit a rainforest region and an indigenous community, to learn more about harnessing indigenous knowledge to help adapt to climate impacts. He will also underscore the importance of nature-based climate solutions during a visit to a coastal mangrove site, where he will witness Suriname coastline’s susceptibility to flooding.
And then on Sunday, he will address the opening ceremony of the Heads of Government Meeting of the Caribbean Community, known as CARICOM.
DEPUTY SECRETARY-GENERAL
The Deputy Secretary-General, Amina Mohammed, tested positive for COVID-19 earlier this week. In addition to cancelling her in-person activities scheduled over the past few days in Paris, she will no longer travel to Lisbon, for the closing of the Ocean Conference.
She is expected back in the office on Tuesday.
WESTERN SAHARA
The Personal Envoy of the Secretary-General for Western Sahara, Staffan de Mistura is planning to conduct a new phase of visits to all concerned interlocutors in the region in the coming days. The Personal Envoy will travel to Rabat tomorrow to meet Moroccan officials. It is also his intention to visit Western Sahara in the course of this trip. During this phase of the engagement, the Personal Envoy intends to remain guided by the clear precedents set by his predecessors.
Following the Personal Envoy’s regional tour in January, he looks forward to deepening the consultations he initiated at that time with all parties concerned on the perspectives to constructively advance the political process on Western Sahara.
YEMEN
The UN Verification and Inspection Mechanism for Yemen urgently needs additional funds to continue its work. With its current resources, the Mission will be forced to suspend operations at the end of August.
The Mission is an essential service that facilitates the flow of commercial goods into Yemen’s Red Sea ports.
Since 2016, it has cleared more than 1,600 ships to ensure essential items such as food, fuel and other commercial goods are able to reach Yemeni men, women and children.
Yemen imports nearly 90 per cent of its food. The Security Council has often expressed its commitment to facilitating these imports, most recently in resolution 2624.
The Mission needs $3.5 million for its operations from September until the end of the year.
Full Highlights: https://www.un.org/sg/en/content/noon-briefing-highlight?date%5Bvalue%5D%5Bdate%5D=01%20July%202022
Published: 1st Jul 2022 05:49:48 By: United Nations
CNN Video: Two secret service agents say they heard claim Trump angrily demanded to go to Capitol
Then-President Donald Trump angrily demanded to go to the US Capitol on January 6, 2021, and berated his protective detail when he didn’t get his way, according to two Secret Service sources who say they heard about the incident from multiple agents, including the driver of the presidential SUV where it occurred. #cnn #News
Published: 2nd Jul 2022 11:58:28 By: CNN
CNN Video: Law professor who taught Merrick Garland predicts he will indict Trump
Laurence Tribe, a Harvard Law professor who taught Attorney General Merrick Garland, predicts that Garland will indict former President Donald Trump for his role in the January 6 insurrection. #cnn #News
Published: 2nd Jul 2022 11:48:11 By: CNN
CNN Video: See Chinese police show of force in response to assaults on women
Chinese police are making a public show of force to crack down on crime following outrage over video showing women being assaulted in public. CNN's Selina Wang reports. #CNN #News
Published: 2nd Jul 2022 12:04:39 By: CNN
CNN Video: Ukrainian soldiers identify what weapon they need to fight Russia
Ukrainian fighters in the Donbas region find themselves slowly being worn down by constant battering at the hands of Russian military forces. CNN's Phil Black reports how Russia is putting the squeeze on key areas in this important region of Ukraine. #CNN #News
Published: 1st Jul 2022 11:04:16 By: CNN
CNN Video: Staffing shortages, flight delays snarl air travel
CNN’s Pete Muntean reports on the staffing issues, flight delays and cancellations that are making trips to the airport more stressful during the summer months. Airline and travel analyst Henry Harteveldt joins CNN’s Pamela Brown to discuss how the industry continues to adjust and what passengers can do to minimize disruptions to their vacation plans. #CNN #News
Published: 1st Jul 2022 09:00:16 By: CNN
BBC News Video: US President Joe Biden vows to protect women travelling for abortions - BBC News
US President Joe Biden has said that women travelling for abortions will be protected by the federal government.
Millions of women in the US lost the constitutional right to abortion in June, after the Supreme Court overturned its 50-year-old Roe v Wade decision.
Google has also said it is taking steps to remove data from users' location histories that could be used to prosecute people for visits to US abortion clinics.
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#RoeVWade #JoeBiden #BBCNews
Published: 2nd Jul 2022 10:50:03 By: BBC News
BBC News Video: Severe Kenyan drought increases food poverty - BBC News
More than a quarter of Kenyans living in dry and semi-dry areas are facing high levels of food insecurity, according to UN data.
Prolonged drought in east Africa and the war in Ukraine are adding more pressure to household budgets.
Some of the poorest in the country can afford just one meal per day.
The BBC's Africa correspondent Catherine Byaruhanga reports.
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#Kenya #BBCNews
Published: 2nd Jul 2022 07:43:59 By: BBC News
BBC News Video: Ukrainian circus stars to tour Britain after escaping Russia’s war – BBC News
Ukrainian circus performers who escaped their war-torn country said they were relieved to reach the safety of their "second-family" in a British circus.
Under the Homes for Ukrainians scheme, Circus Cortex gave refuge to 16 people who had spent three months hiding from Russian forces.
Circus dancer Tetiana Lotiuk, 23, was caught in Kharkiv when war broke out and said it was good to have a focus.
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#Russia #Ukraine #BBCNews
Published: 1st Jul 2022 10:00:11 By: BBC News
BBC News Video: Hong Kong marks 25 years since handover to China - BBC News
Hong Kong is marking the 25th anniversary of its handover from the UK to China.
For more than 150 years Hong Kong was a British colony but in 1997 it was handed back to China.
The question was how capitalist, libertarian Hong Kong would fare under Communist Chinese rule.
Beijing promised that Hong Kong's civil liberties and freedom - restricted on the Chinese mainland - would be preserved for at least 50 years, under an arrangement known as "one country, two systems".
At first little seemed to change, but in time China sought to exercise more control, leading to mass protests.
Recently a sweeping new National Security Law effectively banned dissent in Hong Kong.
Sophie Raworth presents BBC News at Ten reporting by World Affairs Editor John Simpson.
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#BBCNews
Published: 1st Jul 2022 09:24:34 By: BBC News
BBC News Video: Russian missile strikes kill 20 in Ukraine’s Odesa region - BBC News
At least 20 people, including one child, have died in overnight Russian missile strikes on Ukraine's southern Odesa region, Ukrainian officials have said.
The state emergency service, DSNS, said 16 people were killed in a nine-storey building hit by one missile in the village of Serhiyivka.
Another four people, including the child, were killed in a separate strike on a holiday resort in the village.
Russia has fired dozens of missiles on Ukrainian cities in the past few days. On Friday Kremlin spokesman Dmitry Peskov again denied that Russia was hitting civilian targets.
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#Ukraine #Russia #BBCNews
Published: 1st Jul 2022 08:00:09 By: BBC News
ODN Video: Russian Missile KILLS DOZENS in Odesa Apartment Attack
'Russian Missile KILLS DOZENS in Odesa Apartment Attack'
At least 19 people have been killed, including 2 children, in another Russian missile strike on Odesa.
Another 38 people were injured as a result of the targeted missile attack on a multi-storey apartment building and recreational area.
Air raid alarms continued after midnight, as Ukraine’s armed forces alerted residents to seek shelter after the first explosions went off.
#Ukraine #Russia
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Published: 1st Jul 2022 02:41:04 By: On Demand News
ODN Video: Boris Johnson Hit with ANOTHER Tory MP 'Sleaze' Scandal
'Boris Johnson Hit with ANOTHER Tory MP 'Sleaze' Scandal'
Boris Johnson’s deputy chief whip has resigned from the government, after allegations that he groped two men at a private members’ club.
In his resignation letter, Chris Pincher told the Prime Minister that he “drank far too much” and “embarrassed myself and other people”.
#BorisJohnson #Conservatives #ChrisPincher
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Published: 1st Jul 2022 01:49:16 By: On Demand News
ODN Video: 'Napalm Girl' Finally Puts Vietnam War HORROR Behind Her
''Napalm Girl' Finally Puts Vietnam War HORROR Behind Her '
Kim Phuc Phan Thi, or as she was more commonly known 'Napalm Girl', has had the final skin treatment FIFTY years after the napalm bombing.
She was accompanied by Nick Ut, the photographer who captured the infamous pictures, that helped bring the long-running Vietnam War to a close.
#NapalmGirl #NapalmBombing #VietnamWar
Report by Lizzie Ward.
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Published: 30th Jun 2022 05:25:41 By: On Demand News
ODN Video: Ukrainian Soldiers Return in LARGEST Prisoner of War Exchange
'Ukrainian Soldiers Return in LARGEST Prisoner of War Exchange'
144 Ukrainian soldiers have returned home in the largest prisoner of war exchange since the Russian invasion. The same number of Russian soldiers have also been released, according to reports.
The majority of the soldiers returned badly wounded, with many suffering from burns and amputated limbs.
#Ukraine #Russia #PrisonersOfWar
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Published: 30th Jun 2022 01:48:00 By: On Demand News
ODN Video: Bataclan Massacre: Terrorists Sentenced in Landmark Trial
'Bataclan Massacre: Terrorists Sentenced in Landmark Trial'
The trial into the deadliest attacks on French soil since World War Two has finally come to an end.
The only surviving attacker from the Bataclan massacre, Salah Abdeslam, has been sentenced to life in prison without parole.
#Bataclan #Paris #SalahAbdeslam
Report by Lauren Burns.
Published: 30th Jun 2022 10:53:06 By: On Demand News
CBC Video: What happened in Week 19 of Russia’s attack on Ukraine: Kremenchuk mall strike, prisoner swap
WARNING: This video contains graphic images of severe injury.
More than a dozen civilians were killed in a Russian missile strike on a crowded shopping mall, while Russia and Ukraine made the largest prisoner swap of the war. NATO also extended an invitation for membership to Sweden and Finland. Here’s a recap of the war in Ukraine from June 25 to July 1.
Read the latest: https://www.cbc.ca/news/world
00:00 — Recap of Week 19
00:40 — Deadly missile strike destroys shopping centre in Kremenchuk
1:24 — Russia hits Kyiv with strikes during G7 summit
2:04 — At least 18 killed in Russian attacks on residential areas near Odesa: Ukrainian officials
2:32 — Ukraine says it has carried out largest exchange of prisoners since Russia invaded
3:03 — NATO invites Sweden and Finland to join the military alliance
#Ukraine #Russia #CBCNews
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Published: 2nd Jul 2022 11:00:20 By: CBC News
CBC Video: Freedom Convoy supporters protest on Canada Day
Participants and supporters of the weeks-long Freedom Convoy protests earlier this year march near Parliament Hill in Ottawa on July 1 in opposition to COVID-19 health measures and vaccine mandates.
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For more than 75 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 1st Jul 2022 11:53:28 By: CBC News
CBC Video: Celebrations and reflections mark Canada's 155th birthday
The first in-person Canada Day celebrations since the beginning of the pandemic are underway in the nation's capital. Revellers enjoyed various festivities on July 1 ranging from live performances to citizenship ceremonies for new Canadians.
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For more than 75 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 1st Jul 2022 08:55:17 By: CBC News
CBC Video: U.S. basketball star Brittney Griner's trial begins in Moscow area
American basketball player Brittney Griner is on trial 4½ months after charged with cannabis oil possession while returning to Russia amid intense Moscow-Washington relations.
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For more than 75 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 1st Jul 2022 06:27:33 By: CBC News
CBC Video: At least 19 killed in Russian attacks on residential areas near Odesa: Ukrainian officials
Russian missile attacks on residential areas in a town near the port city of Odesa killed at least 19 people, Ukrainian authorities reported a day after Russian forces withdrew from a strategic Black Sea island.
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For more than 75 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 1st Jul 2022 01:57:53 By: CBC News
Global Video: “I feel very isolated”: People with disabilities face barriers accessing LGBTQ+ spaces
Disability is a reality for many Canadians. Yet, people with disabilities often struggle to access businesses, nightclubs and other spaces.
This is true in the 2SLGBTQQIA+ community as well.
“I feel very isolated in a lot of those spaces because they’re not accessible,” disability awareness consultant Andrew Gurza tells Global News about hot spots in Toronto’s LGBTQ+ neighbourhood, “The Village.”
“And if I can access the space a lot of the community doesn’t know how to receive me. Has never seen a disabled person like me in the space.”
Global News’ Alyssa Julie spoke to two disabled people in the queer community, who said physical barriers aren’t the only hurdle they encounter. Global News’ Alyssa Julie reports.
For more info, please go to https://globalnews.ca
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Published: 29th Jun 2022 09:00:32 By: Global News
Global Video: Bisexual erasure: What it is, and how it impacts mental health
Almost 500,000 people in Canada identify as bisexual, according to official data from Statistics Canada.
However, although a growing portion of the Canadian population identifies as bisexual, those who come out as such are still met with denial, or their identities are questioned. This phenomenon is referred to as bisexual erasure.
One example of this is when a bisexual person is said to be “experimenting,” or transitioning to gay or lesbian, as described by 2SLGBTQQIA+ organizations, like GLAAD or Pflag.
Global News’ Alyssa Julie explains what bisexual erasure is and how it can affect the mental health of those impacted.
For more info, please go to https://globalnews.ca/news/8921492/bisexual-stereotypes-stigma-inside-pride/
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#2SLGBTQQIA+ #GlobalNews
Published: 22nd Jun 2022 09:00:25 By: Global News
Global Video: Raging Asian Women make themselves heard through traditional Taiko drumming
In celebration of Asian Heritage Month and Pride in Canada, a group of pan-Asian women and non-binary drummers called Raging Asian Women (RAW), are making themselves heard through the traditional performance of Japanese Taiko drumming, one of the few ensembles of its kind.
In Japanese, "taiko" literally means "drum," first used in ancient Japan over 2000 years ago. However the term has also come to refer to the wider art of traditional and modern Japanese drumming, with a mix of various technical rhythms, forms and instruments.
The origins of RAW lay in “trying to fight against stereotypes of Asian women as submissive or quiet or powerless,” said Jody Chan, one of the drummers of the group.
Y.J., another member of the group, said that “there’s still moments where I just feel a sense of pride and connection that I don’t think I feel anywhere else” when performing or rehearsing.
Asian Heritage Month recognizes the contributions and influence of Canadians from diverse Asian backgrounds to the nation’s history, culture, and achievements. Started in the 1990s, the Government of Canada officially designated the month of May for celebrations in 2002.
A recent survey released by the Chinese Canadian National Council Toronto Chapter (CCNC) and Project 1907 showed that reports of anti-Asian incidents last year saw a 47 per cent increase from 2020.
For more info, please go to https://globalnews.ca/news/7883021/asian-history-month-canada-2021/
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#GlobalNews #AsianHeritageMonth #PrideMonth
Published: 31st May 2022 09:51:13 By: Global News
Global Video: Parosmia: The long COVID-19 symptom that distorts smell and taste
Parosmia is a post-COVID condition that distorts people's sense of smell, like for third-grade teacher Christine Chipinuck, who has been unable to eat in the staff cafeteria since her diagnosis.
It started a few months after recovering from COVID-19, when her toothpaste suddenly tasted rancid and her favourite drink coffee smelled like gasoline. Sometimes she smells hairspray or vomit all day. There are very few things she can eat.
There's still a lot to learn about this condition and how long it lasts, but the working theory is COVID-19 affects the receptors in the nose.
Su-Ling Goh reports.
For more info, please go to https://globalnews.ca
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Published: 14th May 2022 02:30:04 By: Global News
Global Video: What are “incidental COVID-19” cases and how do they affect hospitalizations?
As the Omicron COVID-19 variant continues to drive increased cases and hospital admissions in Canada, several jurisdictions have changed the way they report hospitalizations. They now separate between those who are admitted due to COVID-19 and those who are admitted for another reason but test positive during screening.
This is often being referred to as an "incidental COVID hospitalization" which means people in hospital with the disease are not necessarily there because of COVID-19.
But doctors say there is a lot more to an incidental case than someone testing positive despite coming in for something like a broken arm or a fall. Sean Previl breaks down what "incidental COVID" means and why medical professionals are saying the numbers don't tell the whole story.
For more info, please go to https://globalnews.ca/tag/covid/
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#GlobalNews #COVID19 #coronavirus
Published: 22nd Jan 2022 03:00:19 By: Global News
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