
Packaging can be the deciding factor between a product performing well and tanking. It’s the last bit of advertising you get to do before a customer decides to buy, so it’s crucial to get it right. Read on to discover our tips for designing your own product packaging.
Remember Your Brand
A stranger looking at your packaging should be able to instantly tell what you’re selling and who your company is. Are you offering an eco-friendly vegan food option? Make your packaging reflect this. You can use words and phrases to suggest your brand identity, but even the packaging material can convey this message.
With the previous example, you might use recycled cardboard to emphasize your commitment to sustainability. Every part of your packaging needs careful consideration and should tell your brand’s story.
Choose the Best Colors
Perhaps even more effective than words, colors can help your customers instantly understand the experience you want to give them. Red is best to convey excitement and passion, and you can darken it to make your product seem more luxurious. On the other hand, blue can give a sense of stability and traditionalism.
Ask the Right Questions
Taking charge of your packaging design will put you in a room with lots of people who know their respective industries well. Packaging companies, plastic molding companies, and more will look to you for their orders. How do you want your package to look? While you have the final say, use these experts to your advantage and ask questions at every step of the way to ensure you set yourself up for success.
When asking questions about injection molded parts, for example, you should inquire about the lifespan of products. Don’t be afraid to defer to an expert who knows their industry better than you—explain what you want and listen to their proposal on how they’ll achieve it.
Now that you know these tips for designing your own product packaging, you can get the look you want and appeal directly to the audience only you know best!
More News From This Category
Thu, 11 Sep 2025 07:00:19 +0000
On September 11, 2001, the world changed forever. The coordinated terrorist attacks on the World Trade Center in New York City, the Pentagon in Washington, D.C., and United Airlines Flight 93 over Pennsylvania claimed nearly 3,000 lives. They left an indelible mark on global consciousness. Twenty-four years later, in 2021, the United States and the world paused to remember not only the tragedy but the resilience, unity, and humanity that emerged in its wake.
Read More ...
Wed, 10 Sep 2025 12:49:51 +0000

Whether you're just starting your welding journey or you've been laying beads for years, there's always room to grow your skills. Great welding separates the pros from the hobbyists, and the difference often comes down to mastering the fundamentals while continuously pushing yourself to improve. These expert tips will help you improve your welding skills, produce cleaner joints, and work more efficiently on every project.
Read More ...
Tue, 09 Sep 2025 12:46:35 +0000

Soaring thousands of feet above the ground in a wicker basket offers a unique perspective and an unforgettable adventure. To get the most out of your flight, a little preparation goes a long way. Understanding how to prepare for your first hot air balloon ride helps you feel comfortable and ready for the experience.
Read More ...
Mon, 08 Sep 2025 09:54:12 +0000

Effective retail management requires precision, strategic planning, and careful attention to detail. However, even experienced managers can sometimes make costly mistakes that drain resources and reduce profit margins. Problems like inventory mismanagement and inefficient staff scheduling can cause ripple effects, disrupt operations, and affect overall profitability.
Read More ...
Sun, 07 Sep 2025 09:51:53 +0000

Boat ownership offers freedom, adventure, and countless memories on the water. However, many new boat owners face sticker shock when they encounter expenses beyond the initial purchase price.
Read More ...