Packaging can be the deciding factor between a product performing well and tanking. It’s the last bit of advertising you get to do before a customer decides to buy, so it’s crucial to get it right. Read on to discover our tips for designing your own product packaging.
Remember Your Brand
A stranger looking at your packaging should be able to instantly tell what you’re selling and who your company is. Are you offering an eco-friendly vegan food option? Make your packaging reflect this. You can use words and phrases to suggest your brand identity, but even the packaging material can convey this message.
With the previous example, you might use recycled cardboard to emphasize your commitment to sustainability. Every part of your packaging needs careful consideration and should tell your brand’s story.
Choose the Best Colors
Perhaps even more effective than words, colors can help your customers instantly understand the experience you want to give them. Red is best to convey excitement and passion, and you can darken it to make your product seem more luxurious. On the other hand, blue can give a sense of stability and traditionalism.
Ask the Right Questions
Taking charge of your packaging design will put you in a room with lots of people who know their respective industries well. Packaging companies, plastic molding companies, and more will look to you for their orders. How do you want your package to look? While you have the final say, use these experts to your advantage and ask questions at every step of the way to ensure you set yourself up for success.
When asking questions about injection molded parts, for example, you should inquire about the lifespan of products. Don’t be afraid to defer to an expert who knows their industry better than you—explain what you want and listen to their proposal on how they’ll achieve it.
Now that you know these tips for designing your own product packaging, you can get the look you want and appeal directly to the audience only you know best!
More News From This Category
Fri, 11 Jul 2025 16:43:20 +0000
Winter brings challenges, and protecting your property during snow removal is one that homeowners can overlook. Snowplows, while crucial for clearing pathways and driveways, can unintentionally damage various elements of your yard or home. Understanding what’s at risk will help you avoid costly repairs when the snow melts. Continue reading to explore things on your property that a snowplow could unintentionally harm.
Read More ...
Tue, 08 Jul 2025 04:16:33 +0000
Welcome to RobinsPost.com's celebration of Amazon Prime Day 2025! From July 8 to July 11, shoppers can enjoy four days of incredible deals across tech, fashion, home goods, and more. We've rounded up the best offers from Amazon and its top competitors to help you save big this summer.
What Is Amazon Prime Day?
Amazon Prime Day was launched on July 15, 2015 to celebrate Amazon's 20th anniversary.
Designed as a mid-summer shopping event, it offered exclusive deals to Prime members across multiple categories.
Why Amazon Created It
- To reward loyal Prime members
- To attract new subscribers and boost Prime memberships
- To test logistics ahead of peak holiday shopping seasons
- To boost sales during a traditionally slow retail month
How Prime Day Has Grown
- Started as a 24-hour sale in 9 countries
- Now spans multiple days globally across 20+ nations
- Includes events like Prime Big Deal Days in October
Prime Day has become a cornerstone of Amazon’s retail calendar, matching the hype of Black Friday, while shaping how competitors respond with their own summer sales events.
Read More ...
Mon, 07 Jul 2025 11:55:10 +0000
Semitrucks are built tough, but even the most robust rigs face their fair share of breakdowns. If you’re a driver or fleet manager, knowing what typically fails can help you stay ahead of costly repairs and dangerous roadside situations. Let’s break down the most common things that break in semitrucks and how to address each concern.
Read More ...
Sun, 06 Jul 2025 11:28:23 +0000
Are you moving out and need to learn how to prepare meals for yourself? Or are your current cooking skills lacking despite years of practice? You might be feeling overwhelmed if all you seem to be able to produce are burnt, bland, or poorly cooked meals. Fortunately, though cooking may be harder than it looks, it’s a perfectly achievable life skill if you invest enough time and practice.
Read More ...
Sat, 05 Jul 2025 15:23:15 +0000
Log splitters have become an essential tool for anyone dealing with the challenging task of splitting logs efficiently. Whether for residential use or large-scale operations, these machines save time and energy while ensuring precision. Some of the most common applications for log splitters are a little closer to home than people realize. We’re discussing them below.
Read More ...
