Running a restaurant isn’t easy. Several hidden expenses add up quickly, and keeping customers happy with quality food is an entirely different set of hurdles. Fortunately, there are some steps your restaurant can take to earn more money without sacrificing the quality of your food or service.
Creative Upselling
Upselling is the act of providing suggestions or recommendations to your guests to encourage them to spend more money. Some of the more common upselling practices are suggesting an appetizer to go with their meal, or instead of water, asking if the guests would like to take advantage of your “buy one get one” deal on cocktails.
Teaching your staff the practical tips for upselling can bring a lot of returning guests to your restaurant. Customers feel comfortable around a knowledgeable staff that knows how to recommend without being forceful.
Selling Merchandise
Many customers want a keepsake of the places they visit. Having merchandise for your restaurants, such as T-shirts, shot glasses, or hats, is a great step your restaurant can take to earn more money. Building a familial culture around your restaurant makes people feel like they’re part of something.
Many restaurants sell merchandise featuring their name and logo, but other options include focusing on your signature dish. Merchandise is not only an additional revenue source, but any customer wearing your shirt is essentially giving you free advertising.
Social Media Buzz
Speaking of free advertising, word of mouth through online interaction is vital in the restaurant business. Encouraging your happy customers to leave positive feedback online is a great way to draw in the crowds and earn extra income.
Creating a clever social media hashtag encouraging people to share photos or stories of their food helps generate a lot of buzz. It’s a good idea to promote these posts by having a weekly or monthly drawing for a free dessert or other prizes (like your merchandise) that can help bring in a lot of guests with minimal cost and effort.
As communities gather this Sunday, December 7th, to remember, we look back at a single morning that reshaped a nation, examine the causes and consequences of the attack, and reflect on how Hawai‘i and the world carried forward the work of healing and reconciliation.
A Morning That Changed the World
On a clear morning that remains etched into the pages of history, aircraft appeared over Pearl Harbor and the United States Pacific Fleet was struck in a surprise assault. In fewer than two hours, battleships burned, aircraft were destroyed on the ground, and more than 2,400 American service members and civilians lost their lives. The attack thrust the United States into the global conflict of World War II and set in motion a series of events that would transform both the Pacific and the world.
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