Although it may feel as though wine bottles sell themselves, you still need to include vital information on your wine to draw the eyes of customers. Any good wine bottle needs a good label with the correct info, or else people are less likely to buy it. Here’s the information you should put on your wine bottle label if you’re designing your own bottle label.
The Name and Your Brand
One of the first things you should put on your label is the name of the wine, your brand’s logo, and your company’s name. Typically, people are unwilling to buy products that lack a brand they can identify easily. Plus, including your branding on the label is a great way to advertise your business and spread awareness of your products.
The Vintage
Wine only gets better with time, which is why the vintage of the wine can be a huge draw for people. Including the vintage of your wine is a big move toward transparency with customers, and it will draw in more customers.
The Fruit in the Bottle
All wine comes from fruit, but different fruit can produce different tastes and flavors. That’s why clearly labeling the fruits you put in your wine can help customers choose your wine.
There are multiple ways to include this information in your label. Including an image of the fruit or just spelling it out can both give different feels to the label. These types of decisions are just a part ofperfecting your bottle labels.
The Proof
Most wine is alcoholic in nature, but the amount of alcohol in wine can vary widely. Putting the alcohol content, or proof, in plain print on the bottle is important, letting your customers know what they’re getting.
The Location
The location of the vineyard that grew the fruits in the wine can be important to customers. This piece of information you should put on your wine bottle label will draw in more customers.
These are the things you should include on your wine bottle labels to follow regulations and draw customers to your products. Although it may sound like a lot of information, it really is only a few words once it’s on the label. You can even get creative and make some eye-catching designs to improve sales and build your brand.
A day to listen deeply, learn humbly, and honor the living wisdom of Native communities on Native Heritage Day on November 28th.
Opening Reflection
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